If there's anything truly innovative marketing-wise occurring in the credit union industry, usually Currency Marketing's Tim McAlpine is behind it. That said, Tim's "American Idol-esque" Next Top Credit Union Executive contest kicks off this week searching for the industry's best and brightest Gen Y pros who are looking to be tomorrow's CU leaders. Along with a quick Next Top Credit Union Exec background, Tim informs us that the 2012 competition will have a few new wrinkles for the dedicated candidates.
Last year's winner, Servus Credit Union's Devin Selte, also joins us to chime in on his experiences during the 2011 campaign -- along with how his year has been wearing the Next Top Credit Union Exec crown. Lots of great info in this interview and motivation to nominate your candidate today. Check it out. (Bonus: See if you can spot Your Full Potential's Sean McDonald calling in for a cameo.)
Mike Lawson, Host
Married to a most gorgeous and wonderful wife, raising 5 kiddos (including twins!), enjoy helping others tell their stories, and love surfing SoCal waves. Keep it simple.