#143: TMG's Jeff Russell discusses how CUs can boost their card programs' loyalty and activity via effective rewards programs (pt.1)...
It's been a mega-dork week for me on a colossal level here at the palatial CUbroadcast studios. First, the CUbroadcast Twitter account was hacked, sending followers ridiculous DMs all day long. My apologies once again, everybody. Second, when I recorded the much-anticipated interview with TMG Financial Services Jeff Russell, I completely left myself out of the video having the recording software on the wrong setting. Now, that may be a good thing, keeping my goofy mug out of the picture and having Jeff provide his infinite card rewards program wisdom on center stage. So, visibly, this show may work after all. :)
Content-wise, this show is loaded with Jeff providing takeaway after takeaway on card rewards programs based on TMG's latest white paper -- "Creating Engagement and Loyalty: How to Reward Yourself and Your Cardholders". Some of the show's highlights include:
• Why the "Big 6" banks are vulnerable,
• Lessons learned in rewards programs,
• Hurdles in today's card programs, and more.
This was an extended discussion, so I split up this program into a two-parter. Enjoy part 1!
Mike Lawson, Host
Married to a most gorgeous and wonderful wife, raising 5 kiddos (including twins!), enjoy helping others tell their stories, and love surfing SoCal waves. Keep it simple.