The term "Big Data" was thrust upon us a few years ago, hitting us like a Rob Gronkowski haymaker in the waning seconds of the Super Bowl. At that time we had all this consumer data, but what do we do with it? Fast forward a few years later and we've learned pretty quickly and effectively what do with this information, as the usage of Big Data continues to evolve -- allowing credit unions to provide more refined products and services for enhanced value.
To get the inside scoop on how today's Big Data has evolved, we invited OnApproach's Founder and CEO Paul Ablack on the program to divulge his expertise in this area. Paul not only provides great insight on this information evolution, but he also gives us a couple of eye-popping examples of how credit unions are benefiting from this customized content. Really good stuff here.
Paul also discusses why Big Data is more important now than ever, along with are credit unions overall using it effectively, and what's next for credit unions leveraging this increasingly precise information. Again, a great discussion for lenders, marketers, operations, C-suite, and more. Check it out!
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Mike Lawson, Host
Married to a most gorgeous and wonderful wife, raising 5 kiddos (including twins!), enjoy helping others tell their stories, and love surfing SoCal waves. Keep it simple.