Do credit unions and digital media mix well? We find out in this most compelling interview with PTP New Media's James Robert Lay, as he discusses what credit unions can do to break their antiquated marketing mold and fully embrace the online world for increased member engagement. James Robert loads your marketing grocery cart full of gold nuggets of info that you can roll back to your credit union and use immediately. Some of James Robert's gems include:
• credit unions should act more like retailers • credit unions shouldn't be all things to all people • three things credit unions need to do in business development • how credit unions can create an "MX" • credit unions pushing and pulling • the omni channel experience You've heard of wall-to-wall shag carpeting; well, this interview is wall-to-wall practical content. Many thanks to James Robert for hitting a grand slam in this interview. Check it out! Visit: ptpnewmedia.com Many CEOs throughout the credit union industry are retiring or are thinking of retiring. It would benefit these credit unions whose CEOs have their sights set on the next chapter of their lives to get their ducks in a row and construct a succession plan for a seamless transition that will keep not only their credit union moving forward but the entire industry as well. So how does a credit union attract and then retain top talent to lead it into the next generation of members? We invited CUBED's Kevin Mahan on the program to answer this question and more regarding the importance of executive benefit plans and how a credit union can ensure it has a competitive plan to get the right leadership for a prosperous future. Many thanks for Mr. Mahan for joining us and providing some excellent advice. Enjoy the show!
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Mike Lawson, HostMarried to a beautiful and wonderful wife, raising 5 kiddos (including twins!), enjoy helping others tell their stories, and love surfing SoCal waves. Keep it simple. Categories
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