Part 3: PSCU's 'Make Your Money Matter' Campaign Helps GTE Financial Connect with Millennials and Community via Yoga, Big Insight, and SMAC...
In the final part of this series, PSCU's President & CEO Mike Kelly and GTE Financial's AVP of Marketing Jennifer Maxfield discuss how yoga, Big Insight, and SMAC coupled with the "Make Your Money Matter" campaign can enhance a credit union's connection with its community and Millennial audience for future success. It's all about organic growth without being too salesy. (6:19)
Mike Lawson, Host
Married to a most gorgeous and wonderful wife, raising 5 kiddos (including twins!), enjoy helping others tell their stories, and love surfing SoCal waves. Keep it simple.