Naturally, we asked James Robert why he wrote it, as well as providing key takeaways, goals he looks to achieve, and how he sees it benefiting today’s credit union marketers -- especially in these challenging times emerging from the COVID crisis.
James Robert talked about his book being presented in 3 sections:
Establish a strong foundation for digital growth
Build digital growth engine
Maximize digital growth potential
He also discussed the four fears that commonly hold back financial brands from fully committing to their digital growth journeys: