Check out the 5:46 clip on COVID marketing messages or watch the entire interview below.
Marketing to members by credit unions has taken a different turn during COVID-19. Here to share those new messaging strategies are NextMark Credit Union VP of Marketing Marella Nardotti, who is also CUNA Marketing & Business Development Council 2020 Marketing Professional of the Year Award and elected to the council’s executive committee. Marella is joined by Baton Rouge Telco Federal Credit Union VP of Marketing Kristin Romero, who won the council's 2019 Rising Star award.
In addition, Marella and Kristin discussed the evolution of credit union marketing over the years. And they pointed out where folks can go to nominate/participate in the 2021 CUNA Marketing and Business Development Council's Recognition Awards program.
Mike Lawson, Host
Married to a beautiful and wonderful wife, raising 5 kiddos (including twins!), enjoy helping others tell their stories, and love surfing SoCal waves. Keep it simple.