Watch the 6:37 clip above and/or check out the entire episode below the show notes.
Just like every other department in just about every other industry, marketing had to pivot this year, as well. Gone are the "lowest rates in town" promos, giving way to more empathetic messaging from credit unions on how they can be there for members in these most challenging times.
In addition, Kassandra discussed her winning marketing strategies that earned her a Rising Star Award in 2020 and Jason chimed in to talk about why Kassandra led the field in marketing this past year.
Lastly, if you or you know somebody who you feel should be nominated for a CUNA Marketing & Business Development Award, visit the Awards Programs page on the organization's website and nominate somebody today! These winning ideas may help spark other ideas that can make a huge difference in members' lives.
And check out the entire episode below for all the details and takeaways.
Mike Lawson, Host
Married to a beautiful and wonderful wife, raising 5 kiddos (including twins!), enjoy helping others tell their stories, and love surfing SoCal waves. Keep it simple.