Teachers Federal Credit Union bravely embarked on its recent rebranding efforts last year in the middle of the COVID-19 pandemic and are now seeing the fruits of their labor this year, as they roll out a new website, revamp social media channels, create multimedia productions, new branch, and much, much more. It's impressive -- especially their new tagline "Smart For All" takes on a deeper meaning.
Not only does Teachers FCU obviously serve teachers, but the credit union is also a teacher for its members. So it's a two-way street for staff and members as they benefit each other. And the credit union's goal is to further express this deeper message in its new mantra: "Learning Never Stops."
We invited Teachers Federal Credit Union President/CEO Brad Calhoun on the show to explain further the philosophies, research, and execution of the rebranding/repositioning effort, as well as what the credit union expects to achieve short- and long-term.
In addition, Brad also talks about how he and his team worked together during the pandemic to pull off this project successfully. Pretty phenomenal effort here.
There's a lot more in our discussion with Brad, so check it out and let us know your thoughts. And watch the entire episode below for all the details.
Mike Lawson, Host
Married to a beautiful and wonderful wife, raising 5 kiddos (including twins!), enjoy helping others tell their stories, and love surfing SoCal waves. Keep it simple.