#2386: Teachers Federal Credit Union's Rebranding Tagline Takes on Deeper Meaning...

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Watch the 7:07 clip above and/or check out the entire episode below the show notes.

Teachers Federal Credit Union bravely embarked on its recent rebranding efforts last year in the middle of the COVID-19 pandemic and are now seeing the fruits of their labor this year, as they roll out a new website, revamp social media channels, create multimedia productions, new branch, and much, much more. It's impressive -- especially their new tagline "Smart For All" takes on a deeper meaning.

Not only does Teachers FCU obviously serve teachers, but the credit union is also a teacher for its members. So it's a two-way street for staff and members as they benefit each other. And the credit union's goal is to further express this deeper message in its new mantra: "Learning Never Stops."

We invited Teachers Federal Credit Union President/CEO Brad Calhoun on the show to explain further the philosophies, research, and execution of the rebranding/repositioning effort, as well as what the credit union expects to achieve short- and long-term.

In addition, Brad also talks about how he and his team worked together during the pandemic to pull off this project successfully. Pretty phenomenal effort here.

There's a lot more in our discussion with Brad, so check it out and let us know your thoughts. And watch the entire episode below for all the details.

TeachersFCU_BradCalhoun from CUbroadcast on Vimeo.