During the CUNA Marketing & Business Development Council Conference, we attended/covered the CMO Exchange session and came away with an inside look at how marketers had to pivot with their internal/external communication efforts creating key messaging strategies for both employees and members -- most of whom are remote.
Louisiana FCU Chief Administrative Officer Mia Perez moderated the panel that included:
Casey Kucera, CFO at Jefferson Financial FCU
Steve Bugg, President & CEO at Great Lakes Credit Union
Fabio Biasella, SVP/Chief Marketing Officer at Travis Credit Union
Tammy Fleiger, SVP Improvement & Risk at STCU
Each panelist provided their take on these change in communications efforts, which helped them help their members and staff during a very challenging time.