TrueCar’s Head of Research and Consumer Insights Wendy McMullin joined us on the show to share findings from the company's new study showing COVID-19 impact on car shopping at the 1-year mark. Some of the findings Wendy shares with us include:
COVID-19’s Effect on Vehicle Shopping...
More consumers indicated that their vehicle needs have increased as a result of the pandemic
More consumers indicated that they would purchase a less expensive vehicle
Interest in vehicle delivery has steadily climbed throughout the pandemic
Delaying Vehicle Purchase due to the Pandemic...
Remains steady with the fewest consumers intending to delay their purchase
Factors that Would Deter Vehicle Purchase...
Concerns about potentially diminished income in the future are a top factor to deter vehicle purchase
Dealerships not having the vehicle consumers wanted
Threat of catching or spreading COVID-19 while shopping
Check it out and let us know your thoughts.
Mike Lawson, Host
Married to a beautiful and wonderful wife, raising 5 kiddos (including twins!), enjoy helping others tell their stories, and love surfing SoCal waves. Keep it simple.