Watch the clip above and be sure to check out the entire interview located below the show notes.
Alpharank CEO Carlo Cardilli and 121 Financial Federal Credit Union Vice President of Marketing Adam Wade joined us on the show to share how the credit union recently experienced a 95% increase in new account openings using Alpharank's data-driven account opening technology.
Both Carlo and Adam discussed what this incredible increase means to 121 Financial, as well as addressing the current issues with today's account opening processes -- and those issues affect a credit union's origination completion rate (a.k.a high abandonment).
They also talk about the two components of a successful new account origination that 121 Financial has obviously experienced.
Check it out and let us know your thoughts. And watch the entire episode below for all the details -- including a quick chat about the credit union's involvement (121 Financial Ballpark) with the local AAA baseball team: the Jacksonville Jumbo Shrimp!
Mike Lawson, Host
Married to a beautiful and wonderful wife, raising 5 kiddos (including twins!), enjoy helping others tell their stories, and love surfing SoCal waves. Keep it simple.