Watch the clip above and be sure to check out the full episode located below the show notes.
Mary Ann O'Brien, CEO and Founder of OBI Creative, joined us on the show to share her insights on the corporate rebranding process -- which can get quite complicated. But she's been doing this for years and has it down pat -- even helping a few credit unions along the way.
Mary Ann focused on how rebranding, if warranted, can actually promote member growth, boost staff morale, enhance community visibility, and clarify your credit union's mission. She even gives us a step-by-step instructions on how to properly set the stage for a successful rebranding campaign.
Lastly, Mary Ann provides examples of how her firm has helped credit unions succeed in these efforts. Check it out and let us know your thoughts. And be sure to watch the entire episode below for all the details.
Mike Lawson, Host
Married to a beautiful and wonderful wife, raising 5 kiddos (including twins!), enjoy helping others tell their stories, and love surfing SoCal waves. Keep it simple.