#3255: How Desert Financial's CEO Jeff Meshey Became a 'Titan'...

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Indirect Lending

We already know Desert Financial Credit Union’s CEO Jeff Meshey is a great leader, die hard credit union advocate, tremendous community supporter, etc. And now ... he's a titan.

Yes, Jeff has been named to the 2023 Phoenix Titan 100, a local program that recognizes Phoenix’s Top 100 CEOs and C-level executives. The award recognized him for demonstrating exceptional leadership, vision, and passion.

Jeff is in his 7th year as CEO of Desert Financial. Under his leadership, the credit union’s membership growth has increased from 1% annually to more than 10% per year. During the same period, the organization’s community-giving has nearly doubled, and total assets have increased from $4 billion to more than $8 billion.

That said, we asked Jeff how it feels to win this accolade and what this award says about Desert Financial and its dedicated staff.

According to the Titan 100 press release, the organization's CEO says these leaders, including Jeff, are changing the way business is done in Phoenix. So we asked Jeff how is Desert Financial changing the way business is done in the Phoenix community -- especially when it comes to financial services.

Lastly, we talked about how he has changed since taking the helm at Desert Financial and what advice he has for new leaders out there based on his experience over the years.

Check it out and let us know your thoughts. And be sure to watch the entire episode below for all the details.