#4075: Callahan & Associates Kicks of "The Member Story" Project to Spread CU Story Nationwide...

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Callahan & Associates’  Vice President of Marketing & Engagement Alexandra Gekas, stopped by the show to talk about the organization launching “The Member Story Project” to spotlight the everyday impact of credit unions that will ultimately share the credit union goodness story nationwide.

According to Alex, "The Member Story Project" aims to collect and share narratives that showcase human connections and the unique contributions of credit unions. The project encourages participation from the audience to submit their own stories, fostering a wider sharing of these impactful experiences and inspiring others in the community -- leveraging the everyday impact of credit unions through powerful storytelling from the member perspective.

Q&A summary
What is the Member Story Project and what is its purpose?
The Member Story Project is a storytelling initiative aimed at spotlighting the everyday impact of credit unions on their members. It seeks to capture and share both small and large human stories that demonstrate how credit unions make a difference in people's lives.
What types of stories are encouraged for submission to the Member Story Project?
The project encourages stories that highlight specific human connections, such as instances where credit union employees have helped members in meaningful ways, rather than general press releases or promotional content.
What is the expected impact of the Member Story Project on credit unions?
The project aims to inspire credit unions to recognize and share their unique stories, enhancing their marketing and branding efforts while fostering a sense of community and collaboration within the industry.
How can individuals submit their stories to the Member Story Project?
Individuals can submit their stories through the Callahan website at callahan.com/thememberstoryproject, or they can email the project coordinator directly for assistance with submissions.
What kind of stories have already been submitted to the Member Story Project?
Stories submitted so far include impactful moments, such as a teller helping a member avoid a health crisis or assisting someone facing car repossession, highlighting the real-life differences credit unions make.
What is the ultimate goal of the Member Story Project?
The ultimate goal is to encourage more Americans to join credit unions by showcasing the positive impact these institutions have on their communities and to inspire credit unions to share their stories more effectively.

Check it out and let us know your thoughts. And be sure to watch the entire episode below for all the details.