#4113: Velera's Eye on Payments and CU Growth Outlook Studies Provide a Gen Z Roadmap for 2026...

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Velera’s VP of Marketing Carrie Stapp and Chief Marketing & Communications Officer Tom Pierce joined us on the show to share their Eye on Payments and CU Growth Outlook studies' findings and what it all means for credit unions in 2026.

Carrie talked about the CU Growth Outlook study, which zeroed in on Gen Z’s impact on financial services. And Tom addressed Eye on Payments research, which revealed consumer behavior and payments trends

Specifically, the two annual research studies by showed significant shifts in consumer payment behavior, particularly influenced by Gen Z. Key findings show a preference for mobile wallets and a need for credit unions to adapt their offerings.

Surprisingly, Gen Z views credit unions as less community-oriented, highlighting an identity crisis in the industry. The studies also suggest innovation in technology and financial education as essential for engaging younger generations.

Q&A summary
What are the main topics discussed in the annual research pieces presented by Velera's Carrie Staff and Tom Pierce?
The main topics are 'Eye on Payments', which explores consumer behavior on payment trends, and 'CU Growth Outlook', focusing on Gen Z's impact on financial services.
What key findings emerged from the 'Eye on Payments' study regarding consumer payment preferences?
The study found that debit and credit card usage is nearly equal, with 38% each, and highlighted the rise of mobile wallets and contactless payments, which have become mainstream.
What surprising insights were revealed about Gen Z's perception of credit unions in the CU Growth Outlook?
Gen Z does not view credit unions as community-focused as older generations do and perceives them as more profit-driven, indicating a disconnect that credit unions need to address.
What areas should credit unions focus on for innovation according to the findings from both studies?
Credit unions should focus on understanding future generations, enhancing their credit card offerings, and providing financial education to build loyalty among younger consumers.
How has the interest in AI among consumers changed according to the 'Eye on Payments' study?
The study revealed that one in three consumers use AI regularly, with over half of younger generations interested in using it for payments, indicating a growing trend in financial technology.
What role does social media play in Gen Z's financial advice according to the CU Growth Outlook?
Social media has emerged as one of the top three trusted sources for financial advice among Gen Z, surpassing traditional sources like friends, highlighting the need for credit unions to engage on these platforms.

Check it out and let us know your thoughts. And be sure to watch the entire episode below for all the details.