#4120: League/Association Leaders Share How Backbone Coalition Amplifies Credit Unions' Collective Voice...

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The League of Credit Unions & Affiliates’ President Samantha Beeler and GoWest Credit Union Association’s President/CEO Troy Stang joined us on the show for a 3-part series on how League and Associations' partnership with the Backbone coalition can elevate the credit union collective voice nationwide.

In part 1, Samantha and Troy talked about what makes being part of a coalition, whether a regional League or a national coalition like Backbone, especially important right now -- as well as how Backbone helps credit unions elevate their collective voice to spread their stories nationwide and drive the cooperative financial narrative.

They also stressed the need for proactive messaging to lawmakers and the public amidst a crowded media landscape, as Backbone serves as a key platform for uniting voices and resources. A unified approach to advocacy and storytelling is essential for credit unions to gain recognition in financial services.

Q&A summary
What is the role of credit union leagues and associations in amplifying local stories on a national level?
Credit union leagues and associations serve as a backbone coalition, helping to elevate local stories and ensure that the credit union message reaches a broader audience, including lawmakers and advocates.
How does the Backbone coalition enhance the collective voice of credit unions?
The Backbone coalition aligns the messaging of credit unions, allowing them to present a unified front that cuts through the noise in public policy and media, making their vital role in financial services more recognizable.
What unique advantages does the Backbone coalition provide to credit unions in terms of storytelling?
The coalition allows credit unions to share resources and storytelling frameworks, enabling them to repurpose successful narratives and avoid starting from scratch, which enhances their outreach and impact.
Why is it crucial for credit unions to be proactive in their messaging?
Proactive messaging allows credit unions to establish their identity as affordable and reliable before crises arise, ensuring they are not drowned out by louder voices during chaotic times.
How does the approach of the Backbone coalition differ from previous campaigns in the credit union movement?
Unlike past campaigns, the Backbone coalition focuses on collaboration and resource sharing among credit unions rather than promoting individual brands, aiming for a collective impact on a national level.

Check it out and let us know your thoughts. And be sure to stay tuned for parts 2 and 3 in the next few days.