#4135: How United Financial Reaping the Rewards with Prizeout's Credit Card Rewards Program...

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David Metz, Founder and CEO of Prizeout, and Sarah Vasey, Chief Operating Officer at United Financial, joined us on the show to share how Prizeout's new Credit Card Rewards Program -- the last piece of their CashBack+ platform -- has rewarded the credit union and its members.

According to David, they have now created a comprehensive rewards platform that not only delivers real value to members, but also empowers credit unions to compete head-to-head with the largest banks, fintechs and credit card reward companies.

Sarah echoed that statement discussing how their partnership with Prizeout allows the credit union to deliver a rewards experience that rivals anything the biggest banks can offer, while keeping it personal and familiar for members.

She added that they've offered credit cards before, both in-house and through outside providers, but bringing this program back under their own roof lets them control the member experience -- as well as having rewards integrated directly into their online banking platform. United Financial's members already use and trust that space, she said, and now their cash back rewards are right there – simple, transparent, and part of their everyday banking experience.

David talked about unlike traditional credit card rewards programs that rely on clunky third-party portals and vague points systems, CashBack+ Credit Card Rewards is designed around simplicity, transparency, and choice:

• All in one place: Rewards are managed within the members’ existing online digital banking, not through a separate portal.
• Cash back, not points: Members see their rewards as clear cash, not complex conversions.
• Credit union control: Institutions set their own cash back percentages and categories, tailoring programs to their members and business strategies.

The launch of Credit Card Rewards positions Prizeout as the only provider offering an end-to-end rewards platform built specifically for credit unions and their members.

Check it out and let us know your thoughts. And be sure to watch the entire episode below for all the details.