#4159: MainStreet Credit Union's 'New Era' Calls for Certifying Staff as Financial Counselors by Year's End...

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Mainstreet Credit Union’s Chief Retail Officer and Senior Vice President Justin Geddie stopped by the show share what the credit union’s ‘new era’ means as far as new initiatives, projects, campaigns, goals, etc. — one of which includes commitment to certifying all of its Member Advocates as financial counselors by the end of year.

Specifically, Justine discussed Mainstreet's "New Era" initiative, which focuses on aligning the credit union's vision, values, and mission through proactive community outreach and financial education.

He also explained how the credit union is committed to certifying all member advocates, branch managers, and support staff as financial counselors by the end of the year, sharing a specific example of how this certification helped a member refinance a loan at a significantly lower rate, saving them over $12,000 in interest while improving their credit score by 196 points.

Justin advised other credit unions looking to implement similar "new era" programs to ensure clear mission alignment, invest in people early through pilot programs, align products and services with the initiative, and maintain focus on member needs throughout the process.

Check it out and let us know your thoughts. And be sure to watch the entire episode below for all the details.