We all know the Millennial generation matters when it comes to business for just about any industry -- including credit unions. As a result, there has been study after study on how to address this massive group to leverage their buying power for the next few decades. We've seen many attractive insights and used them to our benefit. There's a lot of good information out there.
CUNA Mutual Group has once again run its "What Matters Now" research program to add its two cents to the Millennial studies and has made a few new discoveries that could help credit unions in a big way. To discuss these discoveries, we invited CUNA Mutual's Director, Media and Marketing Strategy - TruStage - Natalie Crain. Natalie shared why they embark on the research each year, what new or surprising findings, how credit unions can benefit from it, their goals, and much more.
Here are a few items discussed:
Millennials below 30 years of age are more apprehensive about debt and credit.
Millennial parents are making big purchases.
Millennial definitions of success vary by geographical region.
Check it out and let us know what you think on this research.
Mike Lawson, Host
Married to a beautiful and wonderful wife, raising 5 kiddos (including twins!), enjoy helping others tell their stories, and love surfing SoCal waves. Keep it simple.