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#716: How to Work with the Emotional Investor with Author Chris White…

1/26/2017

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Most of us know that managing your money can be an emotional roller coaster. Paycheck comes in; we're happy as a lab with a fresh bowl of kibble. Gotta pay bills; we're grumpy as a cat woken from an afternoon nap. And when it comes to investing, we might as well call the local psychiatrist to help us with our perpetual highs and lows based on the market's latest mood.

That said, we invited financial author Chris White on the program to discuss this very topic in his latest book: Working with the Emotional Investor: Financial Psychology for Wealth Managers. Chris, who is a CFA, is also an experienced wealth management advisor and strategist who has invested on behalf of hundreds of individuals, families, couples, and institutions for over 25 years.

Chris discussed such items as:
Lessons he's learned about people’s emotions that shape their investing practices
Some of the biggest mistakes wealth advisors make working with clients
Essential tools for advising, mentoring or guiding investor clients

A compelling topic that isn't talked about enough -- and Chris certainly delivers in this candid conversation. Check it out and let us know your thoughts.

#715: 'Banking on Marijuana' Study Reveals Perception of Serving the Legal Pot Industry...

1/25/2017

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As the legalization of marijuana slowly creeps across our country, more and more businesses will be dealing with the cannabis industry in one form or another. One of those businesses could be your credit union in the coming years.

It's a controversial topic, no doubt. That's why the folks at LT Public Relations addressed this issue head on in a new study (with DHM Research): "Banking on Marijuana" -- which looks at the public perception of providing financial services to the cannabis industry.

We invited LTPR President Casey Boggs to provide us with the study's key findings, who they talked to, why they conducted this researched, and a couple of surprises for you.

Check it out and let us know your thoughts.

#714: Gearing Up for 2017 Credit Union Cherry Blossom Run with PSCU’s Chuck Fagan…

1/24/2017

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For those folks who just received a few feet of snow and a few more inches of freezing rain from Mother Nature this past week, fear not because the annual Credit Union Cherry Blossom 10 Mile Run and 5K Run-Walk is only a couple months away: April 2, 2017, Washington, D.C., 7:30 a.m. (EST). This "runner's rite of spring"® not only helps us escape winter's cold grasp, it also positions credit unions in an incredibly bright light as a group that generously gives back -- in this case, giving back to Children's Miracle Network Hospitals nationwide.

One of the credit union organizations that has supported this popular event over the years is PSCU -- and we invited the CUSO's President/CEO Chuck Fagan on the program to give us the inside scoop on what participants can expect for the 2017 run. Chuck also addresses what this event means for credit unions -- as well as Children's Miracle Network Hospitals. He also talked about PSCU's involvement in the race and some strategy for this year's runners/walkers -- which doesn't involve "Ubering" to the finish line.

Enjoy -- and don't forget to sign up!

#713: Callahan’s Erik Payne Covers Top 5 Credit Union Marketing Efforts of 2016…

1/24/2017

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It has to be acknowledged that credit union marketing has made great strides in the last decade or so. It's so cool to see the sophistication, the humor, and the unique messaging excelling in today's marketplace. But it's certainly not time to rest on our laurels in the marketing department; keep on the gas producing great content that attracts, retains, and converts.

That said, we invited Callahan & Associates Associate Editor Erik Payne on the program to review some of 2016's top marketing efforts for credit unions. Not only did we dissect these efforts, but Erik also provided results from each campaign.

Perhaps these successful campaigns will spark new ideas for even greater strides in 2017. Here the ones we discussed:

"4 Emails Pave the Path the Marketing Success" (Redstone Credit Union)
"Onboarding with the Power of the Pen" (Kane County Teachers Credit Union)
"How Partners Federal Credit Union Markets What Its Members Want" (Partners Federal Credit Union)

We didn't have time to cover a couple of the others:

"Turn Home Buying Education into a Reason to Celebrate" (Altra Federal Credit Union)
"First South Financial's Targeted Marketing Nets Big Returns" (First South Financial)

But you can certainly visit Callahan & Associates website to get more details on these successful campaigns.

Check them out and let us know what you think -- and what your credit union is doing to succeed in the marketing department.

#712: How Sezzle Helps Generate Rewards for Debit Card Usage…

1/23/2017

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Sezzle Chief Business Development Officer Paul Paradis joins us in the virtual CUbroadcast studios to discuss how credit unions can generate rewards to debit card users -- another way of adding enhanced value for the member. Paul adds how Sezzle brings this seamless possibility to financial institutions nationwide.

In addition, Paul addresses the latest trends in ACH payments and bank login technology -- and how it all affects credit unions that will allow them to provide better and better member service for, again, enhanced value.

Check it out and let us know your thoughts.

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#716: How to Work with the Emotional Investor with Author Chris White…

#715: 'Banking on Marijuana' Study Reveals Perception of Serving the Legal Pot Industry...

#714: Gearing Up for 2017 Credit Union Cherry Blossom Run with PSCU’s Chuck Fagan…

#713: Callahan’s Erik Payne Covers Top 5 Credit Union Marketing Efforts of 2016…

#712: How Sezzle Helps Generate Rewards for Debit Card Usage…

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