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#3416: How CFCU Has Enhanced Its Digital Visibility, Member Engagement, and Community Reach...

1/13/2025

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Tyler Lane, Founder/CEO of Session Interactive, and Danielle Milner, Chief Experience Officer at Community Financial Credit Union (and CEO at Huzzah CUSO), joined us on the show to share how their organizations have worked together to help Community Financial enhance its digital visibility, member engagement, and community reach through tailored SEO and marketing strategies.

Danielle and Tyler highlighted CFCU's rebranding and expansion, noting the importance of a strong digital presence for their members.

They also talked about how their collaboration has led to significant increased click-through rates, impressions, core deposits, and organic membership growth. Danielle provided some results numbers so far with more opportunities for growth in 2025.

Speaking of 2025, Danielle and Tyler shared more plans and initiatives for this coming year, which include revitalizing the credit union's content strategy and continuing to enhance their digital presence.

Wonderful talk on the power of cooperative efforts to achieve early-on success. Check it out and let us know your thoughts. And be sure to watch the entire episode below for all the details.

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#3415: Trellance's John Wagner Talks Understanding Climate Risk Analysis for Credit Unions...

1/13/2025

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Trellance’s Director, Strategic Consulting John Wagner stopped by the show to share his insights on the importance of climate risk analysis, noting that many are at high risk due to recent climate events like hurricanes, fires, and more.

John emphasized the need for credit unions to proactively assess risks to their loan portfolios using FEMA data. As climate events increase in frequency and intensity, the relevance of this analysis will only grow, making it essential for credit unions to stay informed and prepared.

Check it out and let us know your thoughts. And be sure to watch the entire episode below for all the details.

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#3414: Legal and Media Experts Share Critical Role of Crisis Communications for Credit Unions...

1/9/2025

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Cooke Consulting Services’ Founder/CEO Sarah Cooke and Henry Meier, Esq. of the Law Office of Henry C. Meier and formerly of the New York Credit Union Association, stopped by the show to share their insights and expertise on crisis communications for credit unions in 2025.

Both Sarah and Henry discussed the critical role of proactive crisis communications for credit unions. They also highlighted the rising frequency of crises and the legal implications involved.

Additionally, they talked about key steps for effective crisis management that includes developing a communications policy, forming a response team, and training executives.

Sarah and Henry stressed the importance of preparedness, control over messaging, and collaboration between legal and PR teams to ensure transparency during crises.

Visit Sarah’s crisis communications model for more details.

Check it out and let us know your thoughts. And be sure to watch the entire episode below for all the details.

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#3413: Credit Unions for Kids Names New Advisors to Its National Advisory Board...

1/9/2025

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Renée Sattiewhite, President/CEO AACUC, Larry Palochik, Executive Vice President, CA/NV/UT Credit Union Leagues, and Seth Schaefer, EVP and Chief Impact Officer, Rivermark Community Credit Union, all joined us on the show share the big news about each of them being named as new members to Credit Unions for Kids' National Advisory Board.

Renée, Larry, and Seth shared their commitment to philanthropy and children's health, discussing the importance of local engagement and how small efforts can lead to significant impacts.

They all expressd their enthusiasm for upcoming initiatives and highlighted the collective power of credit unions in supporting the Children's Miracle Network Hospitals.

Check it out and let us know your thoughts. And be sure to watch the entire episode below for all the details.

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#3412: Opportunities for Credit Unions to the Enter SBA Lending Arena in 2025...

1/8/2025

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Lenders Cooperative’s Executive Director Chuck Evans joined us on the show to share his insights on the myriad of opportunities for credit unions to enter the SBA lending arena.

Chuck highlighted that most lenders only do a few loans a year, leaving the bulk of the business to a small segment of the population. He suggested that credit unions can offer better access to capital through SBA programs.

Chuck also mentioned that there's a shortage of specialized staff in this market, but credit unions can create a consistent delivery system to succeed. He advised credit unions to develop a plan, train their team, and define a process for SBA lending.

Lastly, Chuck mentioned that the SBA lending market is expected to continue its upward trend in 2025, emphasizing that credit unions can offer fixed-rate loans -- which can be more attractive to their members and can increase commercial lending by 15% if they have an effective SBA program.

Check it out and let us know your thoughts. And be sure to watch the entire episode below for all the details.

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<<Previous

#3416: How CFCU Has Enhanced Its Digital Visibility, Member Engagement, and Community Reach...

#3415: Trellance's John Wagner Talks Understanding Climate Risk Analysis for Credit Unions...

#3414: Legal and Media Experts Share Critical Role of Crisis Communications for Credit Unions...

#3413: Credit Unions for Kids Names New Advisors to Its National Advisory Board...

#3412: Opportunities for Credit Unions to the Enter SBA Lending Arena in 2025...

Mike Lawson, Host

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