Blog Archives

#2508: How Credit Unions Can Work with Disney to Enhance Their Brand -- Yes, Disney...

3/26/2021

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During the CUNA Marketing & Business Development Council, expert panelists in the "The Power of the Disney Portfolio" session discussed how credit unions can work with Disney to enhance their brand -- even in local markets.

This is an incredible opportunity for credit unions to tap into the myriad of channels the Disney empire hosts and spread the word about their services. This can be done on a national, regional, or local level.

Evergreen Credit Union President/CEO Jason Lindstrom (also CUNA Marketing & Business Development Council Chair) moderated the conference panel that consisted of:

Chris Lorence, Executive Director at CU Awareness
Adam Sands Vice President, Client Partnerships at The Walt Disney Company
Faye Trapani, Head of Self Service Platform Sales at The Walt Disney Company

Check it out and let us know your thoughts. And watch the entire session on demand at the CUNA Marketing & Business Development Council Conference website.

#2507: How COVID-19 Forced Credit Unions to Shift from In-Person to Virtual...

3/26/2021

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During CUNA's Marketing & Business Development Council Conference, panelists on the "Making 'People Helping People' Work Virtually" session discusses how their respective credit unions handled shifting from in-person events and activities to going totally virtual because of the pandemic's restrictions.

Panelists included:

Moderator NextMark CU VP Marketing Marella Nardotti
Komal Ahmed, Director of Retail Services and SEG Development at Kinecta FCU
Dorian Smith, SVP of Business Development at American Heritage Credit Union
John Kenjar, VP Marketing & Community Outreach at US Eagle FCU

Check it out and let us know your thoughts. And watch the entire session on demand at the CUNA Marketing & Business Development Council Conference website.

#2506: What New Strategies Marketers Adopted During COVID That Are Keepers...

3/26/2021

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During the CUNA Marketing & Business Development Council Conference, the BD Exchange session panelists discussed what new strategies they adopted during the pandemic to reach out to their members. And, of those strategies, which ones worked so well that they decided to keep implementing.

"Stop Living on Autopilot" author Antonio Neves posed this question to the expert panel, which consisted of:

Amber Fielder, Vice President, Marketing at USE Credit Union
Kristin Llewelyn, Affinity Partnership Manager at BECU
Michael Mattone, VP of Community Impact at Mid-Hudson Valley FCU

Check it out and let us know your thoughts. And watch the entire session on demand at the CUNA Marketing & Business Development Council Conference website.

#2505: Why a CFO's Three Favorite Letters are R-O-I...

3/26/2021

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During the CUNA Marketing & Business Development Council Conference, expert panelists in CMO Exchange session discussed how important the relationship between the CMO and the CFO is for marketing projects to get the green light. As stated during the session, a CFO's favorite three letters are R-O-I.

Louisiana FCU Chief Administrative Officer Mia Perez moderated the panel that included:

Casey Kucera, CFO at Jefferson Financial FCU
Steve Bugg, President & CEO at Great Lakes Credit Union
Fabio Biasella, SVP/Chief Marketing Officer at Travis Credit Union
Tammy Fleiger, SVP Improvement & Risk at STCU

Check it out and let us know your thoughts. And watch the entire session on demand at the CUNA Marketing & Business Development Council Conference website.

#2504: Credit Union Marketing Panelists Share Shoestring Projects That Worked...

3/26/2021

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During the 2021 CUNA Marketing & Business Development Council Conference's Growth & Retention session ("There are No Magic Beans"), marketing experts shared their shoestring projects that really worked for their credit unions.

Here are the expert panelists:

Mike Dinneen, VP Marketing, American Heritage Credit Union – moderator
Deidre Davis, Chief Marketing Officer, Michigan State University FCU
Nikki Doherty, Marketing Director, Explorers Credit Union
Howard Lowell, VP Marketing, Evergreen Credit Union

Check it out and let us know your thoughts. And watch the entire session on demand at the CUNA Marketing & Business Development Council Conference website.

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