Blog Archives

Q2Connect25: Pulsate's Sarah Martin Talks Enhancing Member Relationships Through Data Insights...

5/31/2025

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Pulsate CEO Sarah Martin joined us in the Studio Lounge for a lively conversation on enhancing customer relationships through data insights and targeted marketing.

Sarah also talked about using behavioral and zero-party data to power personalized, high-ROI in-app experiences, In addition, she shared strategies for transforming digital banking channels into profit centers, along with competitive insights on how neobanks build trust and loyalty through data-driven engagement.

Check it out and let us know your thoughts. And be sure to watch all our Studio Lounge interviews from the 2025 Q2 Connect25 on our episode archive page -- as well as checking out each of our supporting sponsors: Q2, InvestiFi, and Backbone.

Q2Connect25: Q2's Dean Jenkins Shares Strategies for Credit Unions to Empower Small Businesses...

5/31/2025

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Dean Jenkins, Principal Digital Solutions Strategist at Q2, stopped by the Studio Lounge to discuss Q2's Catalyst, a suite of commercial banking solutions that helps financial institutions win more deals, onboard small business clients faster, serve them better, and grow profitable relationships.

That said, Dean talked about the opportunities for credit unions to expand their footprint and drive deposits by doubling down on the SMB segment. He highlighted how credit unions can support small businesses and enhance their market presence.

Some key strategies for driving deposits, he mentioned, focus on the significance of core operating accounts. Additionally, through Catalyst, credit unions receive guidance on entering the business banking sector, emphasizing the importance of understanding customer needs and targeting specific market segments.

Check it out and let us know your thoughts. And be sure to watch all our Studio Lounge interviews from the 2025 Q2 Connect25 on our episode archive page -- as well as checking out each of our supporting sponsors: Q2, InvestiFi, and Backbone.

Q2Connect25: Alloy's Parilee Wang Talks 'Fraud Orchestration' and Prevention...

5/31/2025

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Parilee Wang, Chief Product Officer at Alloy, joined us in the Studio Lounge to discuss "fraud orchestration" and prevention.

Specifically, Parilee talked about Alloy's partnerships with credit unions to improve identity verification and account monitoring. She emphasized the need for robust fraud prevention methods that enhance member experiences while managing risks. Lastly, she shared future trends, including AI-driven attacks and the need for agile decision-making.

Check it out and let us know your thoughts. And be sure to watch all our Studio Lounge interviews from the 2025 Q2 Connect25 on our episode archive page -- as well as checking out each of our supporting sponsors: Q2, InvestiFi, and Backbone.

Q2Connect25: Engage fi's Fabio Biasella Navigates Top Digital Strategies in Financial Services...

5/31/2025

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Fabio Biasella, Director, Strategic Services at Engage fi, joined us in the Studio Lounge to discuss technology management and the speedy evolution of today's digital banking strategies.

Fabio also talked about the need for comprehensive approaches, moving beyond simple technology upgrades. He shared some challenges in restructuring distribution channels to adapt to digital trends, as well as how Q2's Innovation Studio at enhances client experiences.

Lastly, Fabio shared an Engage fi plug, adding how they assist clients with strategic planning and vendor selection, emphasizing the importance of effective communication in the financial services industry.

Check it out and let us know your thoughts. And be sure to watch all our Studio Lounge interviews from the 2025 Q2 Connect25 on our episode archive page -- as well as checking out each of our supporting sponsors: Q2, InvestiFi, and Backbone.

Q2Connect25: Q2's Corey Gross Addresses How AI Enables Humans to Focus on Strategic Work...

5/31/2025

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Corey Gross, VP of Product Management at Q2, stopped by the Studio Lounge to talk about how AI plays a growing vital role in credit unions, particularly in fraud detection through machine learning that identifies new intrusion patterns.

In addition, Corey talked about practical applications of AI that enhance customer experience and security, while automating tasks allowing humans to focus on strategic work.

He also discussed that credit unions are encouraged to adopt AI technology with practical examples to ease implementation, concluding with predictions about AI's transformative impact on banking and society -- and the need for early adoption.

Check it out and let us know your thoughts. And be sure to watch all our Studio Lounge interviews from the 2025 Q2 Connect25 on our episode archive page -- as well as checking out each of our supporting sponsors: Q2, InvestiFi, and Backbone.

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