One of the more imaginative and fun marketing efforts of 2011, San Diego County Credit Union hired a couple dozen actors and actresses to portray greedy, stuffy, fee-hungry bankers storming the San Diego beaches on Labor Day. Startled beach-goers soon got the picture that the underlying message showed credit unions are the better choice to manage their money. We invited SDCCU's President & CEO Teresa Halleck on the show to discuss this entertaining guerilla marketing strategy complementing its already greedy bankers ad campaign that's sweeping San Diego. We even have video of the Labor Day banker beach event and one of the campaign's amusing TV commercials. Many thanks to Teresa for taking time out of her busy schedule to talk with us. Enjoy the program!
What do you think about this marketing tactic?
Bankers Storm San Diego Beaches video
SDCCU "Money" commercials
Finovate Co-founder Eric Mattson has returned to chat with us about his upcoming financial technology show FinovateFall 2011 in New York City Sept. 20-21. Eric's Finovate shows provide us with a glimpse of the latest in financial technology on the horizon. Next month's show in NYC marks Finovate's 5th anniversary and its 10th show, increasing in attendance from 200 for its first gathering to more than 1,000 attendees expected to jam the aisles in New York in a couple of weeks. And like a true ringmaster, Eric orchestrates the high-paced demo show for credit unions, banks, investors, media, and analysts to digest and ponder the future. It's quite the experience. Enjoy the program!
• Quick rundown on how the Finovate show works
• You'll be in NYC 2011 this fall (Sept. 20-21). Expectations?
• Anything different for this show?
• How many "Finovates" does this make so far?
• Trends in the industry based on the presenters this fall
• Any presentations that you're really looking forward to?
• How do you think your shows affect the financial services industry -- credit unions specifically?
• FinovateEurope 2012
NCUA's Bill Myers has a big job for the small guy -- small credit unions, that is. As the new (started in June 2011) Director of the Office of Small Credit Union Initiatives (OSCUI), Bill has quite a task load keeping track of all small credit unions and their various issues. He's a longtime credit union guy with loads of experience and certainly up for the job. In this interview we discuss the top three challenges small credit unions are experiencing today along with his goals and why he calls OSCUI NCUA's "gem." We were honored to have Bill on the show, taking time from his hectic schedule to provide us with his insight the state of small credit unions in today's environment. Enjoy the show!
• You just arrived in June as the new OSCUI Director. Can you provide us with a quick background check?
• NCUA's role regarding Small Credit Union Initiatives?
• You've said OSCUI is the "gem of the NCUA." Why?
• Now that you've gotten your feet wet for the last couple of months, what are your goals for this Office?
• Top three challenges for small credit unions today
• How can OSCUI help?
• To wrap up: From your perspective, what can credit unions do as a whole to keep improving and attracting new members?
Office of Small Credit Union Initiatives
We were very pleased to have PayFusion CEO, TJ Riha, on the program discussing the various issues surrounding debit cards today. TJ touched on performance and profitability along with fraud and regulation -- which led us to Durbin among other items. We also talked about PayFusion's upcoming debit schools, where many of these issues will be covered in great detail. Again, it was a pleasure having TJ on the show to provide us with his insight on today's debit card issues and opportunities. Enjoy the program!
-- What's PayFusion?
-- Debit Card Schools coming up in October 2011 in Boston and San Diego
-- How do the schools benefit attendees?
-- Let's talk about debit card portfolios, how can CUs enhance their performance and profitability in today's tough economic environment?
-- What are some of the major trends occurring credit unions can capitalize on: mobile, interchange, regulations, etc.?
-- How has the Durbin amendment affected debit cards for credit unions?
-- How have fraud losses and regulation caused industry change when it comes to debit cards?
PayFusion Debit Card Schools
Mike Lawson, Host
Married to a beautiful and wonderful wife, raising 5 kiddos (including twins!), enjoy helping others tell their stories, and love surfing SoCal waves. Keep it simple.