#82: Zombies invade CU branches: PTP's James Robert Lay and Nida Ajaz uncover this phenomenon...10/12/2011
Zombies invade credit unions nationwide! Only one organization can be responsible for this bizarre news and it's PTP New Media (forgive my goof in the intro calling them P2P). Anywho, to explain what the heck is going on here, we invited the folks who unleashed these zombies onto credit unions: PTP's James Robert Lay and Nida Ajaz. James Robert and Nida provide us with the behind-the-scenes info on this truly unique marketing campaign for credit unions that has had some incredible results so far. Merging pop-culture trends with financial services is a strategy that James Robert and his crew at PTP have executed successfully over the years -- and the zombie invasion is the latest example of their impeccable timing. Check out the program to see how they did it!
What you'll learn... 1. What is this zombie campaign? Did somebody watch Dawn of the Dead repeatedly? 1a. What are people saying about this "invasion"? 2. How does the "Zombie Invasion" program work? 3. How did you come up with the idea? 4. Target audience? 5. How receptive have credit unions been to it? 6. Goals for the campaign? 7. Results? Visit: PTP New Media Zombie Invasion (cusurvive.com) CU*SWAG If you're into exchanging ideas to help better your credit union, then this episode is for you. We invited cbanc Network's President, Myers Dupuy, on the program to share with us how his organization "incentivizes" banks and credit unions to collaborate sharing ideas on how to improve their FIs. It's a pretty interesting sharing model that is totally free for credit unions to use. Some of the topics that are shared include: exams, best practices, vendor reviews, etc. Myers, fresh off his FinovateNYC presentation, explains his unique points system or virtual currency that's incentive for FIs to share and exchange ideas and information. Check out this episode and see how it's all done. Note: Please forgive the audio quality as it fades in and out a few times. But hang in there with it; Myers provides some compelling info. Enjoy the show!
What you'll learn... 1. Tell me about cbanc Network. What is it? 2. How does it work because the content is free: points system or virtual currency? (incentive to share!) 3. Who uses it? (CUs and banks actually share info?) 4. Sounds like a financial version of Wikipedia or Quora, where people contribute info for others to use. True? 5. What types of content are shared? 6. How did this idea come about? 7. How have you monetized it? 8. More than 300 CUs already use it. How do they benefit? Visit: cbanc Network cbanc presenting at FinovateFall 2011 in NYC |
Mike Lawson, HostMarried to a beautiful and wonderful wife, raising 5 kiddos (including twins!), enjoy helping others tell their stories, and love surfing SoCal waves. Keep it simple. Categories
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