With the recent unveiling of Apple's iPhone 5, along the flood of other summa cum laudesmartphones: Windows, Samsung, HTC to name a few, we are up to our earlobes in mobile services these days -- and its no more prevalent than in today's financial services arena. Many folks are asking: When are we getting NFC, when are we getting NFC? Well, the only NFC we're getting these days is in the NFL. In the meantime, other established mobile services are being adopted right and left, which is making quite a positive impact in the credit union industry.
To take a deeper look at these life-changing services, we invited Mitek Systems' Daniel Simon on the show to discuss the current wave of mobile technology. Believe me, this is a topic that we could've talked about all day long, as it's incredibly fascinating exploring today's services and then attempting to predict where it's headed. But the really cool thing about chatting with Daniel is that he provided real world examples of how mobile works for the average consumer. I think there's a commercial in there somewhere for one of his credit union clients. So take a few minutes and enjoy the show!
It's that time of the year again when CUES releases it Golden Mirror Awards to the top credit union marketing campaigns of 2012. This year's contest certainly didn't disappoint as the campaigns are more creative, sophisticated, and refined than ever. In this interview, CUES Member Services Assistant Maria Kinney shows us some of the top winners that could spark a new idea for your next campaign. I must say, this year's crop is quite impressive, so check it out. Many thanks for Maria coming on the show to give us a quick tour of today's top credit union marketing campaigns. Good stuff. Enjoy the show!
#143.5: TMG's Jeff Russell tells CUs how to boost their card activity with effective rewards programs (pt.2)...
Here is the much-anticipated sequel to the TMG Financial Services Jeff Russell interview on today's card rewards and loyalty strategies. Again, content-wise, this show is loaded with Jeff providing takeaway after takeaway on card rewards programs based on TMG's latest white paper -- "Creating Engagement and Loyalty: How to Reward Yourself and Your Cardholders".
Some of the show's highlights include:
• Why the "Big 6" banks are vulnerable,
• Lessons learned in rewards programs,
• Hurdles in today's card programs, and more.
Mike Lawson, Host
Married to a beautiful and wonderful wife, raising 5 kiddos (including twins!), enjoy helping others tell their stories, and love surfing SoCal waves. Keep it simple.