Blog Archives

BBM25: VerticeAI's Mitch Rutledge Talks Unlocking Member Engagement with Member Pulse...

12/14/2025

bbm_mitchrutledge_audio.mp3
File Size:	9392 kb
File Type:	mp3

Download File

Mitch Rutledge, Co-Founder & CEO at VerticeAI, stopped by the Studio Lounge to provide highlights from the tech provider perspective on his conference panel session "Putting Insights into Action: Understanding and Engaging Members with Member Pulse."

In particular, Mitch talked about Member Pulse, their new solution that leverages generative AI for personalized messaging. It focuses on understanding member data and segmentation to enhance communication strategies, as well as how important collaboration is with credit unions to play a key role in testing these innovations.

He also shared his excitement around the growth of Member Pulse, reflecting the potential for improved member engagement through technology and the importance of strong partnerships.

Check it out and let us know your thoughts. And be sure to watch all our Studio Lounge episodes from Filene's big.bright.minds on our episode archive page -- as well as visiting our sponsors who support our conference coverage: Filene, Origence, Abacus, Backbone, and "Despite Impossible" podcast.

0 Comments

BBM25: Filene's Vahrenkamp Talks Understanding Member Needs Through Emotional Connections and Personalized Marketing...

12/14/2025

0 Comments

bbm_carolinevahrenkamp_audio.mp3
File Size:	9347 kb
File Type:	mp3

Download File

Caroline Vahrenkamp, Advisory Services Director at Filene Research Institute, stopped by the Studio Lounge to share the research perspective from her conference panel session on "Putting Insights into Action: Understanding and Engaging Members with Member Pulse."

In particular, Caroline talked about a new segmentation method the panel introduced to understand member needs through emotional connections and personalized marketing. She added that this approach differentiates help-seeking members from rational decision-makers, enhancing communication.

Caroline also shared positive results from testing at Michigan State highlight its success, with plans to expand this model to more credit unions for better marketing and member relationships.

Check it out and let us know your thoughts. And be sure to watch all our Studio Lounge episodes from Filene's big.bright.minds on our episode archive page -- as well as visiting our sponsors who support our conference coverage: Filene, Origence, Abacus, Backbone, and "Despite Impossible" podcast.

0 Comments

BBM25: MSUFCU's Ami Iceman Stresses Understanding and Engaging Members to Enhance Relevancy...

12/14/2025

0 Comments

bbm_amiiceman_audio.mp3
File Size:	4889 kb
File Type:	mp3

Download File

Ami Iceman, Chief Experience Officer at MSU Federal Credit Union, joined us in the Studio Lounge to share the credit union perspective from her conference panel session on "Putting Insights into Action: Understanding and Engaging Members with Member Pulse."

Specifically, Ami talked about the significance of highlighting the need to understand member habits and preferences. She emphasized actionable insights and tailored messaging to improve member engagement.

She expressed excitement about collaborative efforts to enhance communication and encourage credit unions to adopt a more personalized approach.

Check it out and let us know your thoughts. And be sure to watch all our Studio Lounge episodes from Filene's big.bright.minds on our episode archive page -- as well as visiting our sponsors who support our conference coverage: Filene, Origence, Abacus, Backbone, and "Despite Impossible" podcast.

0 Comments

BBM25: New CUSO LoanNFT Looks to Leverage Tokenizing Loans to Vastly Simplify the Process...

12/14/2025

0 Comments

bbm_lamontandrandy_audio.mp3
File Size:	7826 kb
File Type:	mp3

Download File

Dr. Lamont Black; Founder of Wide Open Ventures, Economics Professor at DePaul University, and Filene Fellow of the Credit Union of the Future Center of Excellence; and Randy Stolp, LoanNFT, joined us in the Studio Lounge to share their new venture fresh off the launchpad called LoanNFT, a new CUSO for tokenizing loans created by credit unions.

Specifically, Lamont and Randy talked about how their new LoanNFT platform is designed to simplify loan participations for credit unions to address the current challenges they are experiencing like the reliance on intermediaries and slow reporting times. By leveraging blockchain technology, the platform promotes peer-to-peer transactions, increasing transparency and efficiency.

Initial funding efforts show strong interest from credit unions, highlighting the project's potential impact on the industry and plans for future development and investor engagement.

Check it out and let us know your thoughts. And be sure to watch all our Studio Lounge episodes from Filene's big.bright.minds on our episode archive page -- as well as visiting our sponsors who support our conference coverage: Filene, Origence, Abacus, Backbone, and "Despite Impossible" podcast.

0 Comments

BBM25: Dr. Lamont Black Navigates the Stablecoin Roadmap for Credit Unions...

12/14/2025

0 Comments

bbm_drlamontblack_audio.mp3
File Size:	9150 kb
File Type:	mp3

Download File

Dr. Lamont Black, Founder of Wide Open Ventures, Economics Professor at DePaul University, and Filene Fellow of the Credit Union of the Future Center of Excellence, stopped by the Studio Lounge to share highlights from his conference session on "The Stablecoin Roadmap for Credit Unions."

In particular, Lamont talked about how stablecoins are emerging as a significant factor for credit unions, prompting a need for adaptation to new technologies and regulations like the Genius Act. He stressed that education, strategic planning, and collaboration are essential for integrating stablecoins into operations.

Lamont explained how stablecoins have the potential to disrupt the traditional payment systems and interchange fees, urging credit unions to act proactively -- as well as addressing the growing interest from major retailers in stablecoin technology.

Check it out and let us know your thoughts. And be sure to watch all our Studio Lounge episodes from Filene's big.bright.minds on our episode archive page -- as well as visiting our sponsors who support our conference coverage: Filene, Origence, Abacus, Backbone, and "Despite Impossible" podcast.

0 Comments

<<Previous

BBM25: VerticeAI's Mitch Rutledge Talks Unlocking Member Engagement with Member Pulse...

BBM25: Filene's Vahrenkamp Talks Understanding Member Needs Through Emotional Connections and Personalized Marketing...

BBM25: MSUFCU's Ami Iceman Stresses Understanding and Engaging Members to Enhance Relevancy...

BBM25: New CUSO LoanNFT Looks to Leverage Tokenizing Loans to Vastly Simplify the Process...

BBM25: Dr. Lamont Black Navigates the Stablecoin Roadmap for Credit Unions...

Mike Lawson, Host

Categories

Archives