CUbroadcast
  • Home
  • Episodes
  • Webinars
  • Knowledge Hub
  • StudioLounge
  • News
  • Careers
  • Supplier Central
  • Livecast
  • VideoTips
  • Subscribe
  • VideoServices
  • Sponsorships
  • About
  • Contact
  • Blog
  • Home
  • Episodes
  • Webinars
  • Knowledge Hub
  • StudioLounge
  • News
  • Careers
  • Supplier Central
  • Livecast
  • VideoTips
  • Subscribe
  • VideoServices
  • Sponsorships
  • About
  • Contact
  • Blog

BBM25: GenAspire's Kenny Stivers Shares Values-Driven Teen Banking App to Help Attract Younger Members...

12/16/2025

0 Comments

 
origence
bbm_kennystivers_audio.mp3
File Size: 10858 kb
File Type: mp3
Download File

backbone
Kenny Stivers, General Manager at GenAspire, joined us in the Studio Lounge to discuss teenage banking and GenAspire's values-driven teen banking app and financial literacy program that's trusted by 2,200+ schools, designed for families, and built for credit unions​.

Specifically, Kenny talked about how financial literacy is crucial for teens, and innovative methods are being explored to engage them. He said credit unions play a key role in providing education, using gamified experiences to make learning enjoyable.

Kenny addressed the emphasis in this arena focuses on adapting strategies to ensure teens grasp financial concepts and build lasting relationships within the financial community.

Q&A summary
What unique approach does GenAspire take to engage teens in financial education?

GenAspire partners with schools to provide a hands-on, gamified financial literacy curriculum that allows teens to learn by doing while using a fully functional digital bank.
How does GenAspire differentiate itself from other youth-oriented banking apps?
Unlike other apps, GenAspire is a white-labeled service that works on behalf of credit unions, ensuring teens remain brand loyal as they transition to adulthood.
What is the significance of the financial literacy workshops offered by GenAspire?
These workshops are designed to engage teens through interactive learning, helping them understand essential financial concepts like saving and budgeting in a fun and relatable way.
What challenges does GenAspire face in educating teens about financial literacy?
A major challenge is combating misinformation from social media, but GenAspire encourages teens to seek out accurate information and develop their own understanding of financial concepts.
What role do school partnerships play in GenAspire's strategy?
School partnerships are crucial as they allow GenAspire to reach over 2,500 schools, providing free financial literacy workshops that directly engage students in their learning process.
How does GenAspire keep teens engaged with their financial education app?
The app incentivizes ongoing engagement by rewarding teens for setting and achieving financial goals, making learning about finance more appealing and relevant to their interests.


Check it out and let us know your thoughts. And be sure to watch all our Studio Lounge episodes from Filene's big.bright.minds on our episode archive page -- as well as visiting our sponsors who support our conference coverage: Filene, Origence, Abacus, Backbone, and "Despite Impossible" podcast.
cu knowledge hub
probridge
0 Comments

BBM25: Muse's Colin Horsford Mixes AI and Taxes for Today's Credit Unions...

12/16/2025

0 Comments

 
origence
bbm_colinhorsford_audio.mp3
File Size: 6528 kb
File Type: mp3
Download File

backbone
Colin Horsford, Co-founder of Muse, an AI-powered tax and financial intelligence for a financial institution's platform, joined us in the Studio Lounge to talk about how the Muse technology empowers credit unions to automatically deliver personalized tax strategies and financial insights directly to members in order to maximize their financial wellness.

In particular, Colin discussed how his platform can drive deposits and member growth through financial transaction analysis and tax situation assessments. The service includes integration options and a chatbot for tax inquiries, emphasizing financial education and collaboration with CPAs to enhance individual financial well-being.

Q&A summary
What is the main purpose of Muse and how does it assist credit unions?

Muse helps drive deposits and member growth for credit unions by optimizing their finances and tax situations.
How does Muse optimize an individual's finances regarding taxes?
Muse analyzes transactions and paychecks to identify if individuals are overpaying taxes and helps correct those financial decisions.
What unique feature does Muse offer to answer tax-related questions?
Muse has a chatbot called 'Ask My Uncle Sam' that can answer financial and tax-related questions for users.
How does Muse help individuals manage their finances throughout the year?
Muse helps individuals redirect their tax refunds into credit unions, boosting deposits and encouraging better financial habits.
What kind of rewards does Muse offer to users for their everyday spending?
Muse provides cash back rewards for everyday spending at places like Target and Walmart, keeping money within the credit ecosystem.
How does Muse enhance the capabilities of CPAs rather than replace them?
Muse augments the abilities of CPAs by providing tools that help credit unions advise their members without replacing the need for professional advice.

Check it out and let us know your thoughts. And be sure to watch all our Studio Lounge episodes from Filene's big.bright.minds on our episode archive page -- as well as visiting our sponsors who support our conference coverage: Filene, Origence, Abacus, Backbone, and "Despite Impossible" podcast.
cu knowledge hub
probridge
0 Comments

BBM25: Black Dragon Capital's Louis Hernandez, Jr. Addresses the Digital Tsunami Overtaking Financial Services...

12/16/2025

0 Comments

 
origence
bbm_louishernandezjr_audio.mp3
File Size: 23691 kb
File Type: mp3
Download File

backbone
Louis Hernandez Jr, Founder & Chairman of Black Dragon Capital, stopped by the Studio Lounge to share his thoughts and highlights from his conference session on "The Digital Tsunami" -- which is the title of his new book, as well.

Specifically, Louis discussed how digitization significantly impacts various industries, especially finance. Adapting to advancements like AI, blockchain, and cloud computing is crucial for credit unions.

He also recognized rapid industry changes and developing strategies to enhance services are essential in today's fast-paced business environment -- with data being a valuable currency, and maintaining strong community ties while leveraging technology is important.

Louis strongly encouraged credit unions to embrace these changes to improve member services.

Q&A summary
What is the main theme of the book 'Digital Tsunami' discussed in the podcast?

The book serves as a call to action regarding the next wave of digitization in various industries, emphasizing the need for adaptation and leveraging technology to enhance community engagement.
How does the speaker relate the concept of AI to the financial services industry?
Louis highlights that AI is a transformative tool being actively deployed in financial services for tasks like predicting payment needs and loan origination, emphasizing its role in improving efficiency and service.
What are the potential risks associated with AI as mentioned in the discussion?
Louis notes that while AI offers significant benefits, it also comes with risks, including concerns about data privacy and the potential for misuse, similar to past technological advancements.
What does the speaker suggest about the relationship between data and consumer behavior?
Louis explains that data is crucial for understanding consumer behavior and tailoring services, asserting that it can enhance the customer experience if used responsibly.
What is the call to action for credit unions as discussed in the podcast?
Louis urges credit unions to recognize the rapid digitization of the industry, develop strategic plans, and leverage technology to better serve their communities and sustain their operations.
What historical context does the speaker provide regarding the evolution of technology in financial services?
Louis reflects on past predictions about the internet's impact on banking, noting that similar fears surround AI today, yet both technologies ultimately enhance service rather than replace it.

Check it out and let us know your thoughts. And be sure to watch all our Studio Lounge episodes from Filene's big.bright.minds on our episode archive page -- as well as visiting our sponsors who support our conference coverage: Filene, Origence, Abacus, Backbone, and "Despite Impossible" podcast.
cu knowledge hub
probridge
0 Comments

BBM25: Redwood's Steve Greig Talks Reaching New Audiences with Influencers...

12/16/2025

0 Comments

 
origence
cues_stevegreig_audio.mp3
File Size: 11727 kb
File Type: mp3
Download File

backbone
Steve Greig, Senior Vice President Marketing & Communications at Redwood Credit Union, joined us in the Studio Lounge to share highlights takeaways from his conference session on "Creating Connection: Reaching New Audiences Through Influencer Partnerships."

In particular, Steve talked about how influencer partnerships are crucial for credit unions aiming to connect with younger audiences.

He provided an example of one of the credit union's successful collaboration with influencer Erica ,showcasing how social media can enhance brand visibility.

Steve addressed how authenticity in influencer marketing is essential, as it fosters community engagement and builds brand trust. Credit unions can expand their reach and effectiveness by aligning with influencers who share their values and exploring more partnerships in the future.

Q&A
What is the main focus of the session that Steve Greig will be presenting?

Steve Greig's session is titled 'Creating Connection: Reaching New Audiences Through Influencer Partnerships', focusing on leveraging influencer marketing.
What were the key data points that influenced Redwood's marketing strategy?
The three key data points were: only 3% of checking accounts opened by credit unions in 2024, the average age of credit union members being 50 years, and Chase spending $5 billion on marketing.
How did Redwood Credit Union measure the success of their influencer marketing test?
The test with influencer Erica resulted in a 75% increase in Instagram followers and drove 30% of traffic to their join RCU page within the first 24 hours.
What unique approach did Erica take in her influencer role for Redwood?
Erica shared her personal experience as a member and involved her daughter in opening a youth account, creating an authentic and relatable narrative.
What advice does Steve Greig offer to credit unions considering influencer marketing?
He advises credit unions to explore influencer partnerships that fit their size and audience, emphasizing that even smaller influencers can be effective.
How does Redwood ensure authenticity in their influencer partnerships?
Redwood looks for influencers who share their values and can engage authentically with their audience, rather than just focusing on follower count.

Check it out and let us know your thoughts. And be sure to watch all our Studio Lounge episodes from Filene's big.bright.minds on our episode archive page -- as well as visiting our sponsors who support our conference coverage: Filene, Origence, Abacus, Backbone, and "Despite Impossible" podcast.
cu knowledge hub
probridge
0 Comments

BBM25: CUES' Heather McKissick Shares Keys to Elastic Leadership for Mission-Driven Organizations...

12/16/2025

0 Comments

 
origence
cues_heathermckissick_audio.mp3
File Size: 13779 kb
File Type: mp3
Download File

backbone
Heather McKissick, President/CEO at CUES, stopped by the Studio Lounge to share highlights and insights from her conference session on "Stretch, Hold, Snap: Elastic Leadership for Mission-Driven Organizations."

Specifically, Heather talked about how elastic leadership is crucial for organizational resilience, requiring leaders to adapt and manage tension during challenges. She added that organizations must be flexible to thrive, distinguishing between merely bouncing back and being elastic.

Heather also discussed how preparation and maintaining slack are essential for a healthy organization. That said, leaders should embrace vulnerability and admit uncertainty to promote psychological safety and creativity in their teams.

Q&A summary
What is the significance of the term 'elastic leadership' in the context of mission-driven organizations?

Elastic leadership refers to the ability of leaders to adapt and guide their organizations through change and uncertainty, emphasizing resilience and flexibility rather than simply bouncing back from challenges.
What role does 'slack' play in maintaining organizational health?
Slack refers to having enough resources, time, and flexibility within an organization, allowing it to adapt and respond effectively to challenges without breaking under pressure.
Why is holding tension considered important for leadership?
Holding tension allows leaders to foster creativity and momentum within their teams, as it encourages exploration and problem-solving rather than rushing to find immediate solutions.
What is the difference between 'bouncing back' and 'elasticity' in organizational resilience?
Bouncing back implies returning to a previous state after a setback, while elasticity emphasizes adapting and evolving in response to new challenges, acknowledging that the old state may no longer exist.
How can leaders create psychological safety within their teams?
By openly discussing uncertainties and vulnerabilities, leaders can foster an environment where team members feel safe to express their ideas and concerns, enhancing creativity and collaboration.
What practical steps can organizations take to implement the concept of elastic leadership?
Organizations can conduct scenario planning, engage in disaster drills, and encourage open discussions about tension and uncertainty to build resilience and adaptability.

Check it out and let us know your thoughts. And be sure to watch all our Studio Lounge episodes from Filene's big.bright.minds on our episode archive page -- as well as visiting our sponsors who support our conference coverage: Filene, Origence, Abacus, Backbone, and "Despite Impossible" podcast.
cu knowledge hub
probridge
0 Comments
<<Previous
Forward>>
    Picture

    Mike Lawson, Host

    Married to a beautiful and wonderful wife, raising 5 kiddos (including twins!), enjoy helping others tell their stories, and love surfing SoCal waves. Keep it simple.

    SUBSCRIBE TODAY!

    Categories

    All
    Banking
    Careers
    CEO
    Cooperatives
    Credit Unions
    Executive
    Finance
    Recruiting

    RSS Feed

    Archives

    January 2026
    December 2025
    November 2025
    October 2025
    September 2025
    August 2025
    July 2025
    June 2025
    May 2025
    April 2025
    March 2025
    February 2025
    January 2025
    December 2024
    November 2024
    October 2024
    September 2024
    August 2024
    July 2024
    June 2024
    May 2024
    April 2024
    March 2024
    February 2024
    January 2024
    December 2023
    November 2023
    October 2023
    September 2023
    August 2023
    July 2023
    June 2023
    May 2023
    April 2023
    March 2023
    February 2023
    January 2023
    December 2022
    November 2022
    October 2022
    September 2022
    August 2022
    July 2022
    June 2022
    May 2022
    April 2022
    March 2022
    February 2022
    January 2022
    December 2021
    November 2021
    October 2021
    September 2021
    August 2021
    July 2021
    June 2021
    May 2021
    April 2021
    March 2021
    February 2021
    January 2021
    December 2020
    November 2020
    October 2020
    September 2020
    August 2020
    July 2020
    June 2020
    May 2020
    April 2020
    March 2020
    February 2020
    January 2020
    December 2019
    November 2019
    October 2019
    September 2019
    August 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    October 2017
    September 2017
    August 2017
    July 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017
    January 2017
    December 2016
    November 2016
    October 2016
    September 2016
    August 2016
    July 2016
    June 2016
    May 2016
    April 2016
    March 2016
    February 2016
    January 2016
    December 2015
    November 2015
    October 2015
    September 2015
    August 2015
    July 2015
    June 2015
    May 2015
    April 2015
    March 2015
    February 2015
    January 2015
    December 2014
    November 2014
    October 2014
    September 2014
    August 2014
    July 2014
    June 2014
    May 2014
    April 2014
    March 2014
    February 2014
    January 2014
    December 2013
    November 2013
    October 2013
    September 2013
    August 2013
    July 2013
    June 2013
    May 2013
    April 2013
    March 2013
    February 2013
    January 2013
    December 2012
    November 2012
    October 2012
    September 2012
    August 2012
    July 2012
    June 2012
    May 2012
    April 2012
    March 2012
    February 2012
    January 2012
    December 2011
    November 2011
    October 2011
    September 2011
    August 2011
    July 2011
    June 2011
    May 2011
    April 2011
    March 2011
    February 2011
    January 2011
    December 2010
    November 2010

CUbroadcast
Privacy Policy  •  Copyright © 2024 CUbroadcast