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BBM25: How Smaller Credit Unions Can Thrive Through Filene's i3 Program...

12/17/2025

 
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Shirley Senn, Chief Community Development and Impact Officer New Orleans Firemen's Federal Credit Union, joined us in the Studio Lounge to share her thoughts on leveraging Filene's i3 program to help small credit unions survive and thrive with new projects tailored for this group.

Specifically, Shirley talked about how small credit unions play a vital role in the financial ecosystem, facing unique challenges that require innovative solutions. Filene's i3 program invites smaller credit unions to contribute ideas and collaborate for growth.

Shirley added that maintaining a diverse range of credit unions is essential for their collective success, fostering advocacy and support are crucial to prevent a decline in their numbers -- as she urged credit unions to adopt innovative practices and seek funding to improve their services and community impact.

Q&A summary
What is the significance of the i3 program for small credit unions?

The i3 program offers small credit unions a chance to engage in innovative projects and ideation, which can lead to impactful solutions tailored to their unique needs.
What are some successful ideas that have emerged from the i3 program?
Successful ideas include the Save to Win program and various prize-linked savings initiatives, which have proven beneficial for many credit unions.
What challenges do small credit unions face in terms of innovation?
Small credit unions often lack the time and resources to focus on innovation due to their many operational responsibilities, which can hinder their ability to ideate effectively.
What is the estimated future of credit unions in the next decade?
It's estimated that the number of credit unions could decrease from about 4,400 today to around 3,000 in the next six to ten years, highlighting the need for innovation and support.
What role do larger credit unions play in supporting smaller ones?
Larger credit unions can sponsor smaller ones, helping them overcome financial barriers to participate in programs like I3, fostering collaboration within the movement.
What is the importance of diversity in the ideas generated within the credit union movement?
Diversity in ideas ensures that solutions represent the varied needs of all members, which is crucial for the future success of the credit union movement.

Check it out and let us know your thoughts. And be sure to watch all our Studio Lounge episodes from Filene's big.bright.minds on our episode archive page -- as well as visiting our sponsors who support our conference coverage: Filene, Origence, Abacus, Backbone, and "Despite Impossible" podcast.
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