MAP26: Unitus Community Execs Share Community Engagement Success Leveraging Data...

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Steven Stapp, President and CEO of Unitus Community Credit Union, and Char Sears, Chief Growth Officer at Unitus Community Credit Union, stopped by the Studio Lounge to discuss how their credit union is using Member Access Processing's (MAP) MAP Data product -- one of the three products featured at this year's UConference.

In particular, Steven and Char talked about member growth, digital wallet usage, and the role of data in improving member experiences. They also covered operational efficiencies, fraud protection, and the importance of employee engagement in service delivery -- all aimed at fostering loyalty and enhancing member interactions.

Q&A summary
What is the significance of the 2026 Map UConference mentioned in the video?
The 2026 Map UConference is a key event for discussing relevant topics in the financial sector, particularly focusing on changes in visa processes and credit card operations.
What insights were gained from the digital wallet users according to the discussion?
The data revealed that digital wallet users spend more frequently and in larger amounts, highlighting an opportunity for credit unions to enhance marketing strategies around this service.
What are the goals related to emergency savings mentioned in the video?
One goal is to encourage members to accumulate $400 in emergency savings through regular transactions, addressing the fact that many consumers lack sufficient savings.
How does the credit union plan to address gaps in service for multicultural communities?
The credit union is focusing on market research to understand the needs of diverse communities, ensuring that products and services are developed to meet their specific financial needs.
What measures are being taken to reduce fraud in the credit union's operations?
The credit union has implemented fraud monitoring and protection measures, resulting in an 18% decrease in fraud incidents over the past two years.
What are the anticipated outcomes of the new remittance platform discussed?
The new remittance platform is expected to enhance member services and engagement, providing more access to financial transactions and improving overall member experience.

Check it out and let us know your thoughts. And be sure to visit our archive page watch more Studio Lounge episodes from MAP's UConference, as well as supporting our sponsor/host Member Access Processing.