MAXX25: WyHy's Matt Ballou Shares Success Managing ITMs, ATMs, Digital Signage, and More...

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Matt Ballou, CRO at WyHy Federal Credit Union, joined us in the Studio Lounge to share WyHy's success working with Cook Solutions Group in vendor consolidation, tech integration with ATM systems, and much more.

Specifically, Matt talked about addressing challenges from their recent ITM rollout. Missed deadlines prompted a new partnership with Cook Solutions Group to help manage those ITMs, ATMs, security cameras, and digital signage, while enhancing marketing in drive-thrus.

They even incorporated super cool digital signage in each drive-thru lane to promote specific products and services throughout the year to take advantage of a captive audience being served.

Q&A summary
What challenges did WyHy face when rolling out ITMs in 2018?
They struggled significantly with their ITM rollout, missing their go-live date three times due to issues with their partnered company.
How did Cook Solutions Group assist WyHy with their ITM issues?
Cook Solutions Group responded quickly by sending three people on-site the same week they were contacted, helping to get the machines up and running.
What services does Cook Solutions Group provide beyond ITMs and ATMs for WyHy?
They handle physical security cameras, check processing, and have recently started providing digital signage for drive-throughs.
How does the digital signage work in conjunction with the ITMs?
The digital signage can automatically update to indicate if a machine is down, enhancing customer experience without manual intervention.
What benefits does Matt Ballou see from using digital signage in drive-throughs?
It allows for targeted marketing, such as loan promotions, and can track engagement through QR codes, making it a powerful marketing tool.
What unique aspect of Cook Solutions Group's service does Matt Ballou appreciate?
He values that they focus on problem-solving rather than just making sales, fostering a refreshing and collaborative relationship.

Check it out and let us know your thoughts. And be sure to watch more Studio Lounge interviews from 2025 MAXX -- as well as support our host/sponsors: GoWest Credit Union Association, Tyfone, Zest AI, DDJ Myers, Cook Solutions Group, Backbone, and Despite Impossible podcast.