This interview has been a long time coming ... and it's finally here. Trellance's very own PR and Communications Manager Shelly-Ann Wilson Henry joins us on the show to share key points from her recent column in CUES Inside Marketing: Let's Get Digital: 3 Reasons Why Digital Marketing Should Be An Important Part of Your Credit Union's Overall Strategy, No Matter Your Market."
Shelly-Ann details each of the three reasons for us:
She also talks about how marketing has been flipped on its head in the digital era, along with digital marketing is no longer an option -- it's a requirement today. But Shelly-Ann emphasizes don't stop what is working for your credit union. Digital marketing strategies complement what is already successful, making traditional efforts that much better. Wonderful chat with Shelly-Ann, indeed -- with lots of takeaways. Check it out and let us know your thoughts.
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CUNA Mutual Group Associate General Counsel Sabrina Guenther Frigo stopped by the Studio Lounge to discuss the California Consumer Privacy Act (CCPA) and its impending impact on credit unions when it goes into effect January 1, 2020. Sabrina explains in detail what credit unions need to do and what CUNA Mutual Group is doing to help prepare.
Quite the education here, Sabrina provides. So check it out and let us know your thoughts. And don't forget to register for the 2019 Discover Conference that takes place online Thursday, August 19, 2019. Back to Discovery interviews page. Sponsor Feature: Credit Union of Denver Ups Its Online/Mobile Banking Game with Connect FSS...8/12/2019
Credit Union of Denver CEO Keith Cowling joins us on the program to discuss how his credit union has worked with Connect FSS over the years (since 2011!), truly upping its online and mobile banking game for a seamless connection between the two for members ease of use.
Keith adds that the credit union's mobile users adoption has increased by 14 percent this year and climbing as more and more folks turn to mobile for their convenient banking needs. Working Connect FSS has helped Credit Union of Denver keep up with today's fast-paced business environment, as well as competing financial institutions in the area. So all is good with Credit Union of Denver, as they continue to look at advancing their mobile capabilities to keep up with their members' needs thanks in part to Connect FSS and its technology solutions. Check it out and let us know your thoughts. 
Filene Research Institute's Marketing + Communications Director Holly Fearing joins us in the Studio Lounge to discuss the question: "Who do credit unions belong to?" This compelling conversation covered:
Always enjoy our talks with Holly, as she provides truly thoughtful insights that make you think a bit deeper about the current issues/trends that are occurring in the industry today. So enjoy our chat -- and don't forget to register for CUNA Mutual Group's 2019 Discovery Conference today. Back to Discovery interviews page.
Humanidei CEO Jill Nowacki joins us for part two of our conversation, discussing California/Nevada Credit Union League President/CEO Diana Dykstra's involvement in the firm, how she sees Humanidei benefiting credit unions, the difficult decision to leave her position at Connecticut Credit Union League, and goals she has for her firm. And, of course, there's much, much more.
If you missed part 1, click here to check it out. Enjoy! |
Mike Lawson, HostMarried to a most gorgeous and wonderful wife, raising 5 kiddos (including twins!), enjoy helping others tell their stories, and love surfing SoCal waves. Keep it simple. Categories
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