Symposium26: Advisors Plus' Ryan Myers Shares Strategies for Credit Unions in a K-Shaped Economy...

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Ryan Myers, SVP at Advisors Plus, Velera, stopped by the Studio Lounge to share regulatory updates and credit union impact, as well as how credit unions can help members in today's K-shared economy and Advisors Plus updates.

Ryan highlighted the atmosphere and regulatory updates affecting credit unions, focusing on economic conditions and growth strategies -- stressing the need for engagement and adaptation to market changes.

He also talked about how understanding consumer behavior in a K-shaped economy is crucial, along with diversifying offerings for various member segments, emphasizing marketing strategies and digital experiences as keys to attracting and retaining members.

Q&A summary
What is the significance of the CUES symposium being held in Maui?
The CUES Symposium in Maui is notable for its unique gathering of CEOs and board chairs who are eager to engage and discuss pressing industry topics, making it a can't-miss event for ambitious credit union leaders.
How does the current economic climate affect credit unions?
Credit unions are facing a K-shaped economy where higher-income households are driving growth, which pressures them to adapt their products and services to cater to both high-end and traditional members.
What are the main regulatory concerns currently impacting credit unions?
Regulatory discussions are focused on rate caps for card portfolios, with credit unions needing to balance the impact of these regulations against their probability of occurrence.
What strategies are credit unions using to ensure sustainable growth?
Credit unions are focusing on offering compelling products, understanding competition from mega banks and FinTechs, and enhancing digital experiences to attract and retain members.
What investments is Advisors Plus making to support credit unions?
Valera Advisors is investing in marketing capabilities and tools to help credit unions address growth challenges and improve their overall service offerings.
What is the importance of digital experience for credit unions?
A strong digital experience is crucial for credit unions to maximize marketing effectiveness and conversion rates, ensuring potential members do not abandon the process due to frustration.

Check it out and let us know your thoughts. And be sure to check out our Studio Lounge sponsors supporting our coverage of the 2026 CUES Symposium:
CUES
PARC Street Partners
Velera
Despite Impossible podcast
Backbone coalition

Click here to watch other Studio Lounge episodes from CUES Symposium, too.