Ok, it's a tall order to predict just about anything these days. But to predict or even discuss the future of payments in the financial services space is like corralling a herd of hyper gnats hopped up on Jolt Cola. The space moves so quickly today, which makes it so exciting.
But one person who is up for the task is Brad Bendeck, SVP, Strategic Partners at CO-OP Financial Services. One of Brad's remarks centers on the idea that payments innovation is really about putting ourselves in the shoes of the consumer and going from there.
He also talks about how data playing a role in the development of new payments solutions. Definitely a conversation that could've gone on for hours, but we condensed it into 11 minutes. Enjoy!