VentureTech25: Room 39(a)'s Blake Woods Announces Credit Union Presence in Virtual Kids' Game Roblox...

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Community Financial Credit Union's VP of Innovation Blake Woods joined us in the Studio Lounge to announce a new way to engage with credit union members in the popular virtual kids' game Roblox.

Not familiar with Roblox? It is an online platform and gaming development system where users can play games alone or with friends and explore virtual worlds. With more than 150 million daily active users spending countless hours and dollars (Robux) in the Roblox platform, it is time for credit unions to build fun, educational and engaging experiences in this platform. 

A free webinar occurring December 12, 2026, takes a deep dive into this initiative with Brett Wooden of Buildable Software and Blake representing Room (39)a. They will share their vision for this exciting development and how credit unions can claim their own space on Roblox through Room (39)a. 

A pilot program is set to launch in Q1 2026, aiming to impact younger audiences positively into the world of finance via credit unions.

Q&A summary
What key message did Blake Woods convey about working with fintech companies?
Blake emphasized the importance of being proactive and responsive in partnerships with fintechs, suggesting that credit unions need to make quicker decisions to attract these innovative partners.
What innovative approach is Community Financial Credit Union taking to attract younger members?
They are developing a presence in Roblox, creating a virtual space where young users can learn about financial services through engaging mini-games, thus meeting them where they are.
How does the partnership with Roblox aim to change perceptions of credit unions?
By being present in a popular gaming platform, the partnership seeks to modernize the image of credit unions and make them more relatable to younger generations, who may not see them as viable financial options.
What unique features will the Roblox space offer to users?
The Roblox space will include mini-games that simulate financial transactions, such as taking out loans or saving, providing a hands-on learning experience for young users.
When is the pilot for the Roblox project expected to launch?
The pilot is set to launch in Q1 of 2026, with testing beginning later this year, indicating a strong interest from the community.

Check it out and let us know your thoughts. And be sure to watch all our Studio Lounge episodes from VentureTech on our archive page -- as well as visiting our sponsors who support our conference coverage: Corelation, Backbone, and "Despite Impossible" podcast.