WCUC25: De Dios Consulting's Miriam De Dios Woodward on CUs Better Engaging with Latino Markets...

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Miriam De Dios Woodward, President & CEO of De Dios Consulting, joined us in the Studio Lounge to share her insights on a couple of timely topics: momentum with credit unions growing their outreach to the Latino market, current financial services needs of the Latino market, and much more.

Q&A summary...
What services does De Dios Consulting provide to organizations looking to engage with Latino markets?
De Dios Consulting helps organizations develop strategies to better engage and grow their Latino markets, focusing on credit unions and small businesses. They assist with business strategy, marketing, and product opportunities.
What challenges do Latino communities face regarding financial services?
Latino communities, comprising about 65 million people in the U.S., are often underserved in financial services, with a strong need for trusted providers like credit unions to meet their financial needs.
What opportunities exist for credit unions to serve the Latino market?
Credit unions can tap into the growing Latino market by offering tailored financial products and services, as many Latinos are willing to pay more for services that meet their specific needs.
How can credit unions improve their outreach to Spanish-speaking communities?
Credit unions can enhance their accessibility by providing services in Spanish and ensuring their platforms and communications cater to Spanish-speaking individuals, which fosters trust and loyalty.
What role does storytelling play in engaging with diverse communities?
Storytelling is crucial for connecting with diverse communities, and Miriam emphasizes the importance of sharing personal experiences and lessons learned to build relationships and trust.
View the future of Latino entrepreneurship?
Miriam sees tremendous growth potential in Latino entrepreneurship, noting that the community is launching businesses at a fast rate and has a strong demand for financial support.

​Check it out and let us know your thoughts. And be sure to visit our 2025 WCUC Studio Lounge interview archive page for more episodes of our conference coverage -- which was hosted/sponsored by World Council of Credit Unions, Worldwide Foundation for Credit Unions, and Visa.