Apiture Enriches Data Intelligence with Core Banking Data, Offering Deeper Insight into Customer Activity and Preferences

Apiture, a leading provider of digital banking solutions, announced today from ICBA LIVE 2025 that its Data Intelligence solution has been enhanced to include data from its clients’ core banking solutions, transforming how community banks and credit unions understand and engage with their account holders across all channels.
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Part of the Apiture Digital Banking Platform, the Apiture Data Intelligence solution is a multi-tiered toolset that helps financial institutions deliver personalized banking experiences, optimize marketing efforts, and enhance operational efficiency. By consolidating account holder data from the Apiture Digital Banking Platform with core banking data, Data Intelligence now equips Apiture’s bank and credit union clients with a comprehensive view of their account holders’ activity across both digital and traditional banking channels.

“This enhancement takes our Data Intelligence solution to the next level by providing community banks and credit unions with a deeper, more holistic view of their customers’ and members’ behavior, both inside and outside of digital banking channels,” said Chris Cox, chief operating officer at Apiture. “Our clients now have a more complete view of their account holders' interactions with their institution, ultimately enabling them to deliver a highly tailored banking experience.”

With the expanded data sets, financial institutions can easily segment their account holders based on both digital and traditional banking activity, enabling personalized, targeted campaigns. Intuitive Data Intelligence tools feature a centralized platform for managing marketing campaigns across all channels — including digital, direct mail, email, and social media — ensuring a streamlined, cohesive strategy.
 
In addition, data sets can be shared with financial institutions' in-house teams or their technology partners to support a wide range of use cases, such as providing data to fraud prevention partners or updating CRM platforms to support a 360-degree view of the customer.
 
The Apiture team will be exhibiting at ICBA Live at booth #311 and on hand to discuss the Data Intelligence solution. Additionally, Cox will be leading a session on Tues. March 11 titled “Attracting Customers Across Generations Through Enhanced Digital Security,” and is available to offer further insights on this related topic.
For additional information, visit www.apiture.com/data-intelligence.