Breaking Free from the Dark Ages: DeepTarget Showcases the Power of Data-Driven Marketing in a new Whitepaper

Preetha Pulusani

​DeepTarget Inc., a leading provider of digital communication solutions for community financial institutions (FIs), announces the release of its latest whitepaper, “The Virtuosity of Data Driven Marketing (and yet why are some institutions stuck in the dark ages?).”
 
Download whitepaper here
 
In today's digital age, data-driven marketing has become the gold standard for businesses seeking to maximize their marketing ROI and drive meaningful customer engagement. Leveraging the power of data and analytics, organizations can gain a deeper understanding of their target audience, tailor their messaging and creative assets to resonate and measure the effectiveness of their campaigns with unprecedented accuracy. However, despite the overwhelming evidence supporting the virtuosity of data-driven marketing, some financial institutions remain stubbornly stuck in the dark ages, relying on outdated intuition-based approaches that yield diminishing returns.
 
This whitepaper explores the reasons behind this paradox, examines the consequences of failing to embrace data-driven marketing, and provides actionable steps for organizations to take in order to join the ranks of data-driven marketing industry leaders.

Topics covered in the whitepaper include:

• Contrasting data driven marketing with traditional
• Reasons why some institutions may remain stuck in the dark ages
• How mindsets can be changed
• A blueprint for FI leaders to adjust mindsets
• Why automation is the key to achieving scale

 
“In today’s competitive environment, banks and credit unions need a way to set themselves apart by upgrading their customer and member touchpoints to meet changing consumer expectations,” said Preetha Pulusani, CEO of DeepTarget. “The future of growth relies a large part in deepening their relationships with existing accountholders, not just focusing on new customer acquisition. The institutions that reimagine banking experiences for them and align growth strategies with such investments will thrive in our digital era. To this end, financial institution leaders must stay informed about industry innovations and best practices to drive strategic change through economical technology and automation investments.”

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