CARDINALS & DESERT FINANCIAL CREDIT UNION ANNOUNCE DETAILS OF NEW MULTI-YEAR PARTNERSHIP

​The Arizona Cardinals Football Club and Desert Financial Credit Union today announced a multi-year partnership that makes Desert Financial the “Official Banking Partner of the Arizona Cardinals.”
 
Expanding on a decades-long relationship between the two organizations, Desert Financial will collaborate on an increasing number of community initiatives with the team, introduce two new Cardinals themed debit and credit cards, have the Desert Financial logo prominently displayed on Cardinals practice jerseys worn throughout the year and will work to enhance the fan experience both at games and at training camp.
 
“The partnership between the Cardinals and Desert Financial is entering its third decade and has always been more than simply a business relationship,” said Cardinals Owner Michael Bidwill. “Both organizations are deeply rooted in this community and committed to making a positive impact. That is why so many aspects of this enhanced partnership directly affect and intentionally improve the lives of individuals throughout Arizona.”
 
Desert Financial will work with the Cardinals to add meaningful financial literacy education to the already robust curriculum of the annual “Civics Matters Arizona” program in 2025. Now entering its fourth year, the program includes sending more than 250 Arizona high school students – most from Title I communities – on the team’s plane to Washington D.C. for an all-expenses-paid, four-day trip to learn first-hand about government in a way that is both educational and fun.
 
At State Farm Stadium, Desert Financial will enhance the game day experience for thousands of fans at the Cardinals Flight Deck. The Desert Financial Credit Union Flight Deck features an oversized LED video wall and gourmet concessions available for purchase, with additional activations coming to life in 2025. In addition, Desert Financial will activate a game day takeover on an annual basis with exciting fan engagement across Arizona at each of nearly 50 Desert Financial branches.

“As a supportive partner for 20 years, we are excited to strengthen our existing ties and become the official banking partner of the Arizona Cardinals,” said Jeff Meshey, President and CEO of Desert Financial. “Through this expanded partnership, we’ll create an even larger impact through initiatives that build up our community and create improved financial well-being. And as true Cardinals fans, we can’t wait to share the exclusive Cardinals cardholder benefits that will be available in the near future.”
 
As the Cardinals’ official commercial and retail banking partner and credit union, Desert Financial will be the exclusive provider of newly designed Cardinals-branded debit cards. Exclusive benefits during games and events at State Farm Stadium will soon be available to Cardinals cardholders.
 
Desert Financial will also deliver year-round financial well-being and literacy education for members of the Cardinals organization as well as community partners. This will include providing team employees with access to regular financial wellness coaching.
 
Arizona’s largest local credit union will be featured across an array of Cardinals marketing assets, including microphone flag branding for Cardinals media events at State Farm Stadium and the Dignity Health Arizona Cardinals Training Center, stadium signage and advertising, social and digital media as well as gameday and community activations. Desert Financial will also collaborate with the team on ongoing charitable programs and initiatives.

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