Cetera Announces Partnership with Citadel Credit Union

LeAnn Rummel

​Cetera Financial Group, the premier financial advisor Wealth Hub, announced today that Citadel Credit Union has entered into a networking agreement with Cetera Financial Institutions to support and grow its investment services program. Serving more than 260,000 members with more than $6 billion in total assets as of June 30, 2024, Citadel Credit Union is one of the largest locally owned financial institutions in the Greater Philadelphia area. Citadel Credit Union was previously affiliated with CUSO Financial Services.
 
"This partnership marks an exciting milestone for Citadel as we take our program to the next level with expanded solutions and services and enhanced technology to better serve our members," said Sheri Perkins, Senior Vice President and Head of Wealth Management & Retirement at Citadel. "We spent considerable time researching and evaluating broker-dealers to ensure we partnered with the best. Cetera's unmatched expertise in bank-based programs stood out as the ideal fit for our growth strategy and ability to provide a comprehensive approach to financial wellness across retail bank and wealth services. Together, we are better positioned to serve our members and advisors in meaningful ways."
 
"At Cetera, we pride ourselves on being the premier partner for financial institutions looking to elevate their wealth management offerings," said LeAnn Rummel, President and CEO of Cetera Investment Services. "Our extensive experience in supporting credit unions uniquely positions us to deliver tailored solutions that empower advisors and members alike. We are excited to collaborate with Citadel as they build upon their strong foundation and bring enhanced financial opportunities to their community."
 
"This partnership is another proof point of our mission to provide exceptional support for our members and also for the Citadel team of advisors serving members," Bill Brown, President & CEO of Citadel added. "Our wealth management platform is a key pillar in our future growth plans and our advisors are a critical part of Citadel's success. By delivering high-value products, innovative tools and expert guidance, we care for and empower all those we serve to achieve financial strength. With Cetera's robust platform and resources, they will be equipped to deliver even greater value to our members."
 
Cetera Financial Institutions is a community within Cetera Investment Services that supports the investment programs of over 450 banks and credit unions. Cetera Investment Services is celebrating its 40-year anniversary in 2024, and with nearly 70 renewals signed through October 2024, Cetera Financial Institutions' current retention rate is 99 percent for all institutions.
 
Click here for more information about Cetera Financial Institutions.

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