Champ Bailey joins Ent Credit Union to champion financial confidence for the next generation

Champ Bailey

​Ent Credit Union, the Official Banking Partner of the Denver Broncos, today announced a new partnership with Pro Football Hall of Famer Champ Bailey who will lend his personal story and time to help young people build financial confidence. The collaboration marks an exciting step in Ent’s commitment to financial education, especially as the credit union prepares to expand nationally through its merger-of-equals with Wings Credit Union.
 
The heart of the partnership includes a branded video series that will roll out in spring 2026. The series will deliver age-appropriate, high-impact financial education for youth. Drawing from his own journey – from growing up in rural Georgia to managing finances as a professional athlete – Bailey will help learners build real-world money skills through short, engaging lessons.
 
“Champ’s story and presence bring a powerful layer of inspiration to our financial education efforts,” said Annie Snead, Ent Credit Union executive director of philanthropy and community relations. “As we grow into new communities, we’re committed to showing up with resources that are relevant, empowering, and rooted in real life. Champ will help us do that in a way that connects across generations.”
 
The video series will be supported by printable tools, digital resources, and community events. Topics range from money basics for kids to budgeting, credit, and planning for independence. Each track will be designed to meet learners where they are.
 
For more information about Ent’s financial education initiatives and upcoming events, visit Ent.com/Education-Center.

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