Community Financial Institutions Gain a New Advantage: Proactive, Personalized Push Notifications That Reach Account Holders Beyond Digital Banking

Preetha Pulusani

Community financial institutions (FI) can now reach account holders proactively - without waiting for them to open their mobile banking app - through a new integration between DeepTarget and Larky. By combining DeepTarget's predictive audience intelligence with Larky's nudge® push notification platform, banks and credit unions can deliver timely, personalized product offers and service updates directly to account holders' mobile devices. This enhanced capability strengthens digital relationships, increases product adoption and transforms everyday engagement into measurable growth.

Larky's nudge® platform empowers FIs to meet account holders where they are, using relevant push notifications that surface the right message at the right moment. The platform's advanced capabilities allow institutions to send contextually relevant notification campaigns that deliver 7 to 10 times the response rates of traditional marketing. DeepTarget's AI-driven analytics identifies which consumers should receive each message based on predictive insights and product needs. This level of personalization turns mobile notifications into a meaningful growth channel.

"With DeepTarget audiences flowing into the Larky platform, FIs now have the ability to proactively engage with account holders - even when they aren't actively using digital banking," said Gregg Hammerman, CEO of Larky. "Larky's push notification campaigns put timely, personalized messages directly in front of users - turning insights from DeepTarget into active engagement."

Through this integration, FIs can convert proactive mobile outreach into deeper relationships, higher product usage and optimized digital traffic. Once a notification is delivered through Larky, DeepTarget's Intelligent Revenue Automation System™ continues the journey with personalized in-app experiences, intelligent campaign sequencing and unified measurement across channels.

"In today's competitive landscape, banks and credit unions must find smarter, more proactive ways to connect with their account holders," said Preetha Pulusani, CEO of DeepTarget. "By bringing DeepTarget's predictive insights into Larky's powerful push notification platform, we're enabling community FIs to deliver exceptional, personalized communication that drives engagement, revenue and long-term growth."

Any FIs looking to strengthen digital engagement and drive growth with proactive, personalized outreach can learn more by contacting Larky at [email protected] or DeepTarget at [email protected] - whether you use one platform, both or are exploring new solutions.

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