Datava Secures $3 Million in Funding Led by American Heritage Credit Union, and Launch Credit Union

Datava Solutions, an industry-leading  CUSO, announces the successful completion of a funding round, securing a $3 million  investment. This infusion of capital will be directed towards Datava Inc., an innovative fintech  dedicated to empowering credit unions to be data-driven. The funding round was spearheaded by  prominent financial institutions American Heritage Credit Union and Launch Credit Union,  underscoring their confidence in Datava's disruptive technology and immense growth potential. 
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“American Heritage Credit Union is proud to expand our partnership with Datava through this  investment,” said Adrian Rodriguez, SVP of Data & Innovation. “Datava’s innovative platform  empowers us with actionable insights that enhance both member experience and growth. We are  confident this collaboration will drive significant value, not only for our credit union but for the  entire credit union movement, as we lead the way toward a data-driven future.” 

Datava revolutionizes data management for credit unions with its comprehensive end-to-end data  activation platform that manages the entire data journey – from collection to activation, ensuring  credit unions deliver the right product to the right member at the right time. Their platform not  only boosts staff productivity and increases member satisfaction, but also unlocks valuable  insights that enhance decision-making processes and optimizes operational efficiency. Powered  by advanced AI technology, Datava drives actionable intelligence that significantly increases  member share of wallet and maximizes the growth and ROI of a credit union. 

This funding round marks a momentous milestone for Datava as it embarks on its next phase of  growth and innovation. This significant investment from American Heritage and Launch Credit  Union will help Datava further deepen their relationships in the credit union industry, propel  their expansion efforts, fuel research and development initiatives, and strengthen the company's 

development efforts as they continue building state-of-the-art software to benefit credit unions. This will also be American Heritage’s second round of investment into Datava, cementing their  role as a trusted partner. 

“Launch Credit Union, via their subsidiary, Launch CUSO Holdings, LLC, is proud to add  Datava to its portfolio of leading-edge companies in which they have invested,” Mark Brewer,  CEO of Launch CUSO Holdings LLC, stated. “We were impressed enough as a customer to  become an investor. We leverage Datava as a trusted partner and as an extension of our team.  Their staff and Executive Team have made Data relevant and exciting! We strongly believe in  the Credit Union Industry’s People Helping People philosophy and Datava embodies that  through their Credit Union Service Organization (CUSO) structure as well as their service. We  look forward to leveraging Datava’s large portfolio of services as our data strategy continues to  evolve and mature.” This will also be American Heritage Credit Union’s second round of  investment into Datava, cementing their role as a trusted partner.  

  "We are beyond thrilled to have secured this pioneering investment from American Heritage  Credit Union and Launch Credit Union," shared Gordon Flammer, CEO of Datava. "Their  support not only validates the impact of Datava’s platform but also enables us to accelerate our  development roadmap and support our continued vision of creating software that helps credit  unions grow, all while enhancing their member relationships. We are confident this partnership  will drive exceptional value for credit unions.” ​