DCUC Launches Targeted Ad Campaign to Defend Credit Union Tax Status

Today, the Defense Credit Union Council (DCUC) launched a targeted advertising campaign, funded by DCUC’s Defending Credit Unions National Advocacy Fund, to protect the longstanding federal tax-exempt status of credit unions.

DCUC’s campaign reaffirms credit unions' important role in providing accessible, affordable financial services—particularly for military members, veterans, and their families.

The ad specifically highlights how eliminating the credit union tax status would severely limit the ability of credit unions to meet the unique financial needs of the military community. From managing finances during deployments and frequent relocations to accessing fair loans, building financial literacy, and protecting against predatory practices, service members, veterans, and their families face distinct challenges that credit unions are uniquely positioned to address.

“Defense credit unions are more than just not-for-profit financial institutions—they are mission-driven partners in the financial well-being of those who serve our country,” said Anthony Hernandez, DCUC President and CEO. “As Congress considers changes to tax policy, we must urge lawmakers to recognize the far-reaching and unintended consequences of taxing credit unions. This is not just a matter of dollars and cents—it’s about maintaining access to vital services for the very people who defend our nation. Undermining this critical exemption would shift the balance in our financial system and harm the communities we should be striving to protect.”

DCUC member credit unions continue to lead by example—offering financial education both on and off installations, launching community initiatives, and driving support for causes that honor and assist America’s service members and veterans. DCUC remains committed to defending credit unions’ ability to serve these communities and to ensuring their voices are heard in Washington.

For more information, please contact Jason Stverak at [email protected] and visit dcuc.org/advocacy.

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