Debbie Announces Second Annual Member Acquisition Cost (MAC) Report, Invites CreditUnion Leaders to Participate

Debbie, the rewards platform for financial wellness, today announced the upcoming release of its second annual Member Acquisition Cost (MAC) Report, scheduled for early March.

Debbie’s inaugural MAC Report, launched last year and distributed to more than 1,000 credit union executives, revealed a striking finding: the average member acquisition cost for credit unions is $498, with 40% of credit union executives citing member growth as a critical challenge. The report quickly became a benchmark resource for credit union leadership evaluating growth efficiency and marketing ROI.

Building on that momentum, Debbie is now inviting credit union CEOs and marketing executives to participate in shaping the 2026 MAC Report by completing a brief, 5-minute survey. Insights from participating leaders will directly inform the data, analysis, and recommendations included in this year’s report.

As a thank-you, all verified, eligible credit union executives who complete the survey will receive:

• Early access to the full 2026 MAC Report
• A $10 gift card

Credit union leaders can participate by completing the survey here:
https://debbierewards.typeform.com/to/itVuonF3

The 2026 MAC Report aims to provide even deeper insight into how credit unions are navigating rising acquisition costs, evolving digital channels, and changing member expectations.

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