Duke University Federal Credit Union Leverages Vertice COMPOSE to Transform Marketing Efficiency

​Duke University Federal Credit Union (DUFCU – asset size of $194 million) has implemented Vertice COMPOSE, a newly launched AI-powered copywriting solution from Vertice AI, to streamline the creation of personalized, compliant marketing content. Designed specifically for credit unions, Vertice COMPOSE enables marketing teams to generate high-quality, on-brand, regulatory-compliant messaging in a fraction of the time, freeing up resources to focus on high-impact member services.
 
Vertice COMPOSE is an advanced AI-assisted copywriting tool that helps credit unions automate content creation across multiple marketing channels, including email, social media, and direct mail. Unlike generic AI solutions, Vertice COMPOSE is purpose-built for credit unions, ensuring messaging aligns with NCUA regulatory requirements and credit union-specific brand guidelines.
 
DUFCU leveraged Vertice COMPOSE to accelerate its content development process.  By speeding up content creation each month, DUFCU is able to dedicate more time toward its strategic marketing initiatives.
 
“Vertice COMPOSE allows us to focus more on the member,” said Jennifer Sider, Director of Marketing at DUFCU.  “It’s not only about saving time; this means that when you receive content from us, you can trust that it is high quality, personalized, and fully compliant without losing any of our brand voice and style.”
 
With Vertice COMPOSE, credit unions can:

• KNOW their audience and create on-brand, member-specific messaging.
• GROW engagement by automating, personalizing, and optimizing marketing content.
• MEASURE the impact of messaging, ensuring consistency and effectiveness across campaigns.

 
“Vertice COMPOSE is the latest step in our mission to empower credit unions with AI-driven innovation,” said Mitch Rutledge, CEO of Vertice AI. “With this solution, credit unions can scale personalized marketing, ensure compliance, and deliver impactful messaging without increasing their workload. We’re excited to see how credit unions like Duke University FCU are already benefiting from this breakthrough technology.”