Financial Plus Credit Union’s Director of Marketing, Rachel Mouser, has been named the 2023 Credit Union National Association’s (CUNA) Marketing Professional of the Year. Mouser was awarded during the CUNA Marketing & Business Development Council Conference on March 28th in Orlando, Florida.
The Marketing Professional of the Year award honors an individual who exemplifies excellence in credit union marketing. It recognizes individuals who, in all aspects of their chosen profession, consistently excel for the benefit of their credit union and the advancement of the cooperative movement.
“These awards recognize professionals who are impassioned to create superlative campaigns highlighting their credit unions,” said Lynn Heider, Recognition Awards chair and vice president, communications & public affairs, GoWest Credit Union Association.
“Rachel’s accomplishments in 2022 and 2023 were exceptional! She navigated us through the merger of a 400+ million-dollar credit union and led a complete re-brand effort of our entire organization. During this time, her team had to stand up two digital banking platforms and two websites, while simultaneously moving through the re-branding of our branch offices and all communication delivery channels. She also launched a new loan product that has done phenomenally well: The Greenlight Loan.
To do this and engage our staff into a level of excitement I haven’t seen before, is no small feat. Rachel’s work compels everyone around her to be on top of their game. A well-deserved award!” remarked DeAnna Wallace, SVP of People and Retail Delivery.
Author: Mike Lawson
Married to a most gorgeous and wonderful wife, raising 5 kiddos (including twins!), enjoy helping others tell their stories, and love surfing SoCal waves. Keep it simple.