Financial Plus Credit Union Teams Up with iGrad to Offer the Enrich Personalized Financial Wellness Program

Brad Bergmooser

Financial Plus Credit Union has teamed up with San Diego-based financial education company iGrad to offer the award-winning Enrich financial wellness platform to its more than 82,000 members across the state of Michigan. Enrich is available at no cost to consumers, who can access the platform by visiting https://myfpcu.enrich.org/ and creating an account with their email address.

The new platform provides:

• The Your Money Personality financial behavior assessment that analyzes each user’s financial “personality.”
• Financial education courses with personalized action plans on topics including budgeting, mortgages, healthcare, college savings, student loan repayment, banking, credit, financial planning, and more.
• Gamified, interactive financial wellness courses.
• Retirement and home affordability analyzers.
• A suite of student loan and higher education tools.
• Personal finance calculators, a real-time budget tool, and goal tracking.
• Ask Earnie chatbot that answers personalized financial related questions.

“With a broad suite of financial education tools, Enrich’s financial wellness platform offers consumers with personalized insights and comprehensive resources that will help them reach their highest potential,” remarked Brad Bergmooser, Financial Plus Credit Union President and CEO. “Our partnership amplifies our commitment to supporting our members at every stage of their financial journey and connecting with their unique ‘money personalities.’”

“We are excited to partner with Financial Plus Credit Union to provide their members with Enrich's innovative financial wellness platform”, said Rob LaBreche, CEO of iGrad. “This collaboration enhances our shared mission of empowering individuals through personalized financial education. By connecting members with tailored resources that align with their unique financial situations, we aim to foster lasting improvements in their financial wellness and overall confidence.”

Enrich is used by more than 20,000 employers and more than 300 financial institutions nationwide, with artificial intelligence technology that engages each user with the most relevant content based on their unique financial situation and stage of life.

For complete details on how to utilize Enrich’s financial wellness platform, visit www.myfpcu.com/enrich.

---