First Entertainment Credit Union Launches All-In Summer Campaign to Help Members Get More from Everyday Banking

Heather Lewis

With consumers increasingly spreading their finances across multiple financial institutions and digital payment platforms, First Entertainment Credit Union is launching its All-In Summer direct deposit campaign to encourage both new and existing members to make First Entertainment their primary financial institution.
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By establishing direct deposit with First Entertainment, members can simplify their everyday banking while enjoying rewards designed to help them make the most of the summer season.

"Consumers today have more choices than ever when it comes to managing their money," said Heather Lewis, Senior Vice President and Chief Growth and Experience Officer for First Entertainment. "Whether it's a traditional financial institution, a fintech platform, or a payment app, people are often spreading their finances across multiple places. Through the All-In Summer campaign, we're encouraging members to simplify their financial lives by making First Entertainment their primary financial institution while rewarding them with experiences that help them make the most of the season."

Members who establish qualifying direct deposits during the promotional period can choose from a variety of summer inspired rewards and will automatically be entered into the All-In Summer Sweepstakes, featuring monthly cash prizes and a grand prize of $5,000.

Eligible participants can choose from the following rewards:

• Two tickets to Rooftop Cinema Club
• Gas gift card
• ResortPass access to a participating hotel
• One-week pass to The Refinery at LA Center Studios
• DoorDash gift card

In addition to selecting a reward, qualifying members will be automatically entered into the All-In Summer Sweepstakes, which includes:

• Three monthly winners receiving $1,000 each
• One grand prize winner receiving $5,000 at the conclusion of the campaign

Beyond rewards, establishing direct deposit provides members with a convenient and reliable way to receive their pay while helping streamline everyday money management.

"As a credit union built to serve the entertainment and creative community, we're always looking for ways to deliver meaningful value to our members," said Lewis. "All-In Summer is about helping members build stronger financial habits while enjoying experiences that reflect their lifestyles."

For more information about the All-In Summer campaign, eligibility requirements, and official sweepstakes rules, visit First Entertainment All-In Summer.

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